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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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    $118.00
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    Normal Brand Women's Mountain Overshirt

    Crane's Country Store
    Low stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

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    $118.00
    $118.00 - $118.00
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    Normal Brand Women's Athena Column Dress

    Crane's Country Store
    Low stock

    This fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...

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    Normal Brand Women's Wendy Polo Sweater

    Crane's Country Store
    Low stock

    This sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...

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    $115.00
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    Normal Brand Women's Marianna Raglan Sweater

    Crane's Country Store
    Low stock

    Made with a luxurious yarn that feels like a soft blanket against your skin, this sweater offers unmatched comfort and warmth. The contrast color s...

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    $132.00
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    Normal Brand Women's Rosa Sweater Dress

    Crane's Country Store
    Low stock

    The go-to black mini dress for sweater lovers. Crafted with a substantial yarn, its woven raised texture is adorned with a novelty stitch. The heav...

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    $132.00
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    Normal Brand Women's Collins Knit Mockneck

    Crane's Country Store
    Low stock

    Crafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...

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    $98.00 - $98.00
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    $115.00
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    Normal Brand Women's Fair Isle Surplice Hoodie

    Crane's Country Store
    Low stock

    This hoodie features a timeless novelty fair isle print in classic colors, adding charm to your winter wardrobe. This 100% cotton hoodie offers a s...

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    $115.00
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  • $199.00 - $199.00
    $199.00
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    Normal Brand The Garret Weekend Bag

    Crane's Country Store
    Low stock

    Our waxed canvas bag, with leather finishes, is designed to carry everything you need for the weekend. Inspired by our buddy and photographer, Garr...

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    $199.00 - $199.00
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    $72.00
    $72.00 - $72.00
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    $63.00
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    Normal Brand Women's Honeycomb Waffle Crewneck

    Crane's Country Store
    Low stock

    Designed in our newest waffle fabric, this crewneck boasts a novelty waffle-knit texture for a stylish twist. With an elongated sleeve placket feat...

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    $72.00
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    $96.00
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    Normal Brand Women's Honeycomb Waffle Overshirt

    Crane's Country Store
    Low stock

    With an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...

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    $96.00
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    $65.00 - $65.00
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    The Normal Brand Men's Active Puremeso Print Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved b...

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    $65.00 - $65.00
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    $58.00
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    The Normal Brand Men's Slub Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...

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    $58.00
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    $88.00
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    The Normal Brand Men's Towel Terry Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...

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    $88.00
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    $62.00 - $62.00
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    The Normal Brand Marilyn Knit Tanktop

    Crane's Country Store
    Low stock

    The Normal Brand Marilyn Knit Tanktop Hits at natural waist Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband Normal Brand meta...

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    $62.00 - $62.00
    $62.00
    $62.00 - $62.00
    $62.00
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    $62.00 - $62.00
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    The Normal Brand Active Puremeso Tipped Polo

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit ...

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    $62.00 - $62.00
    $62.00
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    The Normal Brand Circle Hat

    Crane's Country Store
    Low stock

    The Normal Brand Circle Hat 100% Polyester Performance UV fabric Damask woven patch Adjustable No-snag velcro closure Mid profile fit Structured A...

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    $30.00 - $30.00
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    Sold out
    $98.00 - $98.00
    $98.00
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    The Normal Brand Logo Leggings

    Crane's Country Store
    Out of stock

    The Normal Brand Logo Leggings Available in black High-waisted full length legging Compression fit Wide branded waistband Bear logo on back left ca...

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    $98.00 - $98.00
    $98.00
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    $78.00
    $78.00 - $78.00
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    $59.00
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    The Normal Brand Ezra Crepe Cropped Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Ezra Crepe Cropped Shirt Relaxed camp collar Cropped length Boxy fit Short, fitted sleeves Softened Ezra crepe crinkle fabric Pea...

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    $78.00
    $78.00 - $78.00
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    $59.00
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    $96.00
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    $72.00
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    The Normal Brand Ezra Crepe Camp Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Ezra Crepe Camp Shirt Available in Cliff Rose Print Cut/fit detail Softened Ezra crepe crinkle fabric Fabric 100% viscose S2WE...

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    $96.00
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    $72.00
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    $122.00
    $122.00 - $122.00
    $122.00
    $92.00
    $92.00 - $92.00
    $92.00

    The Normal Brand Sonoran Slub Surplice Tank Dress

    Crane's Country Store
    Low stock

    The Normal Brand Sonoran Slub Surplice Tank Dress Available in Cayenne Floral Print Adjustable spaghetti strap mini dress Lightly textured print s...

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    $122.00
    $122.00 - $122.00
    $122.00
    $92.00
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    $88.00 - $88.00
    $88.00
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    $88.00

    The Normal Brand Kalo Wrap Top

    Crane's Country Store
    Low stock

    The Normal Brand Kalo Wrap Top Available in Ivory Hits at natural waist Cuffed sleeves Kalo puckered double cloth gauze Adjustable bottom band wit...

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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00
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    $96.00
    $96.00 - $96.00
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    $72.00
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    The Normal Brand Freshwater Square Neck Tank

    Crane's Country Store
    Low stock

    The Normal Brand Freshwater Square Neck Tank Available in Oasis Cayenne Hits at natural waist Smocked back Textured, lightweight fabric with voile...

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    $96.00
    $96.00 - $96.00
    $96.00
    $72.00
    $72.00 - $72.00
    $72.00
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    $96.00
    $96.00 - $96.00
    $96.00
    $72.00
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    $72.00

    The Normal Brand Women's Freshwater Camp Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Freshwater Camp Shirt Skimmer length Lightweight, textured fabric Faux horn buttons Chest pocket Side slits at bottom hem Cuffed ...

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    $96.00
    $96.00 - $96.00
    $96.00
    $72.00
    $72.00 - $72.00
    $72.00
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  • kalo 1
    $110.00 - $110.00
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    $110.00

    The Normal Brand Kalo Overalls

    Crane's Country Store

    Playful meets modern minimalism in these light-as-air Kalo overalls. We designed these overalls to bring a feminine touch to a historically utilita...

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    $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00