The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00| /
Normal Brand Women's Two-Button Snap Tank
Crane's Country StoreOut of stockYour classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...
View full detailsOriginal price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00| /Sold out -
Original price $0.00 - Original price $0.00Original price $0.00$120.00$120.00 - $120.00Current price $120.00| /
Normal Brand Women's Two-Way Button Down Cardi
Crane's Country StoreLow stockTwo-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$120.00$120.00 - $120.00Current price $120.00| / -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $69.00$69.00 - $69.00Current price $69.00| /
Normal Brand Drawcord Legging
Crane's Country StoreOut of stockOur Drawcord Leggings are leggings that stay up, whether you're working out, or working on a bowl of popcorn. The compression fabric gives you a fl...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $69.00$69.00 - $69.00Current price $69.00| /Save 30% Save % -
Original price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00| /
Normal Brand Waffle Stitch Polo
Crane's Country StoreLow stockTextured and airy. Constructed from a waffle sweater knit, this polo boasts a breathable textured design. The rib collar, sleeve cuffs, and bottom ...
View full detailsOriginal price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Robles Knit Polo
Crane's Country StoreLow stockComfort meets style with our retro-inspired Robles Knit Polo. The soft, airy fabric feels like a second skin, while its vintage flair adds a touch ...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00| /
Normal Brand Cole Terry Pintuck Jogger
Crane's Country StoreLow stockThese joggers feature a distinctive pintuck detail running down the front and back leg. The elastic waistband with adjustable drawcords ensures a c...
View full detailsOriginal price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00| / -
Original price $158.00Original price $158.00 - Original price $158.00Original price $158.00Current price $106.00$106.00 - $106.00Current price $106.00| /
Normal Brand Sherpa Collar Cord Trucker Jacket
Crane's Country StoreIn stockA cult classic with a TNB essence, this heavy corduroy jacket is an oversized fit with slightly dropped shoulders, a sherpa collar and lined bodice...
View full detailsOriginal price $158.00Original price $158.00 - Original price $158.00Original price $158.00Current price $106.00$106.00 - $106.00Current price $106.00| /Save 33% Save % -
Original price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00| /
Normal Brand Women's Eliza Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! Understated elegance meets steamy summer nights in this sweater knit summer dress. Made with 100% breathable cotton, the...
View full detailsOriginal price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00| / -
Original price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00| /
Normal Brand Women's Robles Polo Top
Crane's Country StoreLow stockNormal Brand Spring 2024! Elevated feel, timeless silhouette. Crafted from a 100% classic cotton fine gauge jersey sweater knit, making the polo so...
View full detailsOriginal price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00| / -
Original price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $108.00$108.00 - $108.00Current price $108.00| /
Normal Brand Women's Oversized Camp Shacket
Crane's Country StoreLow stockNormal Brand Spring 2024! Classic comfort. Crafted from a linen-viscose blend cross-woven fabric, this shacket perfectly captures a "lived-in" fee...
View full detailsOriginal price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $108.00$108.00 - $108.00Current price $108.00| /Save 27% Save % -
Original price $124.00 - Original price $124.00Original price$124.00$124.00 - $124.00Current price $124.00| /
Normal Brand Women's Ezra Crepe Wide Leg Pant
Crane's Country StoreLow stockNormal Brand Spring 2024! Ezra crepe is our own blend of softened, crinkly, crepe fabric, and we're a little obsessed. Lightweight, airy, and forg...
View full detailsOriginal price $124.00 - Original price $124.00Original price$124.00$124.00 - $124.00Current price $124.00| / -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| /
Normal Brand Women's Victoria V-Neck Sweater
Crane's Country StoreOut of stockNormal Brand Spring 2024! Crafted from a cotton blend, this sweater is breathable and soft with a lofty texture. The classic varsity design feature...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Women's Aria Crepe Lapel Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! A new crepe fabric that is soft, drapy, and is less prone to wrinkling. Ideal for warmer weather, this dress boasts a sli...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00| /
Normal Brand Women's Ezra Crepe Getaway Short
Crane's Country StoreLow stockNormal Brand Spring 2024! Your passport to effortless style. Its crinkle crepe fabric is soft and drapy with a custom floral print for an elevated ...
View full detailsOriginal price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00| / -
Original price $104.00 - Original price $104.00Original price$104.00$104.00 - $104.00Current price $104.00| /
Normal Brand Women's Cole Terry Varsity Crewneck
Crane's Country StoreLow stockNormal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...
View full detailsOriginal price $104.00 - Original price $104.00Original price$104.00$104.00 - $104.00Current price $104.00| / -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| /
Normal Brand Women's Wanderlust Tank
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a novelty knit texture for a unique look and feel, this tank combines the silkiness of viscose with the soft...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| / -
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00| /
Normal Brand Women's Eliza Hi-Neck Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...
View full detailsOriginal price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00| / -
Original price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $64.80$64.80 - $64.80Current price $64.80| /
Normal Brand Women's Cortina Jacquard Sweater - Spring Closeout Sale!
Crane's Country StoreLow stockThe Cortina Sweater is perfectly layerable with a relaxed fit. Thick and warm, but not too bulky, it has a cozy soft and silky soft texture that wi...
View full detailsOriginal price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $64.80$64.80 - $64.80Current price $64.80| /Save 10% Save % -
Original price $259.00 - Original price $259.00Original price$259.00$259.00 - $259.00Current price $259.00| /
Normal Brand Peacoat
Crane's Country StoreLow stockOriginal price $259.00 - Original price $259.00Original price$259.00$259.00 - $259.00Current price $259.00| / -
Original price $166.00 - Original price $166.00Original price$166.00$166.00 - $166.00Current price $166.00| /
Normal Brand Rodert Button Front Cardigan
Crane's Country StoreOut of stockOriginal price $166.00 - Original price $166.00Original price$166.00$166.00 - $166.00Current price $166.00| / -
Original price $85.00 - Original price $85.00Original price$85.00$85.00 - $85.00Current price $85.00| /
Normal Brand Puremeso Button Popover
Crane's Country StoreOut of stockSoftly structured and polished enough to wear to work - the Puremeso Button Popover is soft, gently structured, with a trim, tailored fit. This lig...
View full detailsOriginal price $85.00 - Original price $85.00Original price$85.00$85.00 - $85.00Current price $85.00| / -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
Normal Brand Puremeso Weekend Quarter
Crane's Country StoreOut of stockThe Weekend Quarter Zip is a soft, stretchy, and lightweight quarter zip pullover jacket that was made for that cool transition into fall. Puremeso...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| /
The Normal Brand Active Puremeso V Neck T Shirt
Crane's Country StoreLow stockThe Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear e...
View full detailsOriginal price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Textured Knit Shirt
Crane's Country StoreLow stockFeels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured K...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /