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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $88.00 - Original price $88.00
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    Normal Brand Women's Malakos Knit Cardigan

    Crane's Country Store
    Low stock

    Malakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...

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    Original price $88.00 - Original price $88.00
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    Current price $88.00
  • Original price $44.00 - Original price $44.00
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    Current price $44.00

    Normal Brand Women's Malakos Knit Cropped Tank

    Crane's Country Store
    Low stock

    Malakos Knit Cropped Tank Scooped neckline and back Ribbed hem and binding Branded metal bar at back Satin labels for comfort Fabric 95% rayon 5...

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    Original price $44.00 - Original price $44.00
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    Current price $44.00
  • Original price $78.00 - Original price $78.00
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    Normal Brand Women's Malakos Knit Jogger

    Crane's Country Store
    Low stock

    Malakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...

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    Original price $78.00 - Original price $78.00
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  • Original price $198.00 - Original price $198.00
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    Current price $198.00

    Normal Brand Cord Field Coat

    Crane's Country Store
    Low stock

    Cord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...

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    Original price $198.00 - Original price $198.00
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    Current price $198.00
  • Original price $158.00 - Original price $158.00
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    Current price $158.00

    Normal Brand Quilted Sherpa Lined Shacket

    Crane's Country Store
    Low stock

    Quilted Sherpa Lined ShacketWe wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easi...

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    Original price $158.00 - Original price $158.00
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  • Original price $198.00
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    Original price $198.00
    Current price $158.00
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    Current price $158.00

    Normal Brand Bonded Shell Jacket

    Crane's Country Store
    Low stock

    Bonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...

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    Original price $198.00
    Original price $198.00 - Original price $198.00
    Original price $198.00
    Current price $158.00
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    Current price $158.00
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  • Original price $198.00 - Original price $198.00
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    $198.00
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    Current price $198.00

    Normal Brand Sherpa Trim Flight Jacket

    Crane's Country Store
    Low stock

    Sherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...

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    Original price $198.00 - Original price $198.00
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    Current price $198.00
  • Original price $0.00 - Original price $0.00
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    $198.00
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    Current price $198.00

    Normal Brand Women's Denim Moto Jacket - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Denim Moto Jacket - Closeout pricing! A cozy take on an edgy classic, the sherpa-lined Denim Moto Jacket is warm and soft, with a relaxed fit and a...

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    Original price $0.00 - Original price $0.00
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    $198.00
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    Current price $198.00
  • Original price $98.00 - Original price $98.00
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    Current price $98.00

    The Normal Brand Women's Cinch Legging

    Crane's Country Store
    Low stock

    Cinch Legging The Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feelin...

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    Original price $98.00 - Original price $98.00
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  • Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $83.00
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    Current price $83.00

    Normal Brand Women's Vail Knit Winter Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Normal Brand Women's Vail Knit Winter Sweater - Closeout Pricing!! The Vail Knit Winter Sweater is soft, heavy, and perfectly warm for blustery day...

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    Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $83.00
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    Current price $83.00
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  • Original price $52.00 - Original price $52.00
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    Current price $52.00

    Normal Brand Women's Sydney Cropped Tank

    Crane's Country Store
    Low stock

    Sydney Cropped Tank A sweater set in summer is something we all need. This tank is cropped and offered in pop colors to complete your summer vibes....

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    Original price $52.00 - Original price $52.00
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  • Original price $178.00 - Original price $178.00
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    Current price $178.00

    Normal Brand Tailored Terry Blazer

    Crane's Country Store
    Low stock

    Tailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...

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    Original price $178.00 - Original price $178.00
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  • Original price $66.00
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    Current price $50.00
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    Normal Brand Women's Kalo Open Back Tank

    Crane's Country Store
    Low stock

    The classic linen look gets a sexy, sophisticated update with the Kalo Open Back Tank. Made from our special double cloth gauze, this tank has a li...

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    Original price $66.00
    Original price $66.00 - Original price $66.00
    Original price $66.00
    Current price $50.00
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  • Original price $68.00 - Original price $68.00
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    Normal Brand Trunks

    Crane's Country Store
    Low stock

    We know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...

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    Original price $68.00 - Original price $68.00
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  • Original price $45.00 - Original price $45.00
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    Normal Brand Women's Straw Sun Hat

    Crane's Country Store
    Low stock

    Straw Sun Hat Specifications100% AcrylicOne size fits allDirect embroidery on cuffAcrylic pom A2HSTRWHTAN9

    Original price $45.00 - Original price $45.00
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  • Original price $96.00 - Original price $96.00
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    Current price $96.00

    Normal Brand Women's Hi-Rise Ankle Skimmer

    Crane's Country Store
    Low stock

    Hi-Rise Ankle Skimmer Say hello to our new denim. These hi-rise rigid denim jeans are fitted through the waist and hip with a straight silhouette t...

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    Original price $96.00 - Original price $96.00
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  • Original price $142.00
    Original price $142.00 - Original price $142.00
    Original price $142.00
    Current price $99.00
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    Current price $99.00

    Normal Brand Women's Cable Sweater Dress

    Crane's Country Store
    Low stock

    Cable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...

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    Original price $142.00
    Original price $142.00 - Original price $142.00
    Original price $142.00
    Current price $99.00
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  • Original price $110.00 - Original price $110.00
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    Current price $110.00

    Normal Brand Women's Carry All Waxed Canvas Tote

    Crane's Country Store
    Low stock

    Carry All Waxed Canvas Tote Soft canvas base 1 inside side pocket 1 leather branding labels Leather straps Leather zipper pull

    Original price $110.00 - Original price $110.00
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  • Original price $125.00 - Original price $125.00
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    Normal Brand Weekend Waxed Canvas Bag

    Crane's Country Store
    Low stock

    Original price $125.00 - Original price $125.00
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  • Original price $92.00
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    Current price $50.00
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    Current price $50.00

    Normal Brand Women's Teddy Vest

    Crane's Country Store
    Low stock

    WOMENS TEDDY VEST Channel major snow bunny cozy vibes in our ultra soft rendition of teddy sherpa fabric, fashioned into a zip up vest. This vest f...

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    Original price $92.00
    Original price $92.00 - Original price $92.00
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    Current price $50.00
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  • Original price $118.00 - Original price $118.00
    Original price $118.00
    $118.00
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    Current price $118.00

    Normal Brand Women's Military Overshirt

    Crane's Country Store
    Low stock

    From the Normal Brand – this clean, elevated layering piece, features classic military styling with shoulder epaulets, sleeve tab to hold sleeves r...

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    Original price $118.00 - Original price $118.00
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    $118.00
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  • Original price $82.00 - Original price $82.00
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    Current price $82.00

    The Normal Brand Women's Classic Terry Looped Sweatpant

    Crane's Country Store
    Low stock

    Classic Terry Looped SweatpantElevated basics, featuring panel details that use the loop side of fabric running down the side of the leg, This styl...

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    Original price $82.00 - Original price $82.00
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  • Original price $108.00
    Original price $108.00 - Original price $108.00
    Original price $108.00
    Current price $50.00
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    Normal Brand Women's Monterosa Turtleneck Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Soft, cozy, and breathable, this is the chunky turtleneck sweater that’s breathable enough to wear all day. Oversized and perfect with a pair of je...

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    Original price $108.00
    Original price $108.00 - Original price $108.00
    Original price $108.00
    Current price $50.00
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  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $68.00
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    Current price $68.00

    Normal Brand Women's Sitka Jacquard Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    SITKA JACQUARD SWEATER  Women's - Closeout Pricing! Nothing says Fall quite like cozy sweaters in the perfect autumnal pattern. Inspired by our fav...

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    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $68.00
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    Current price $68.00
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