The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00| /
Normal Brand Bonded Shell Jacket
Crane's Country StoreOut of stockBonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...
View full detailsOriginal price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00| /Save 20% Save % -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| /
Normal Brand Sherpa Trim Flight Jacket
Crane's Country StoreOut of stockSherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| / -
Original price $0.00 - Original price $0.00Original price $0.00$198.00$198.00 - $198.00Current price $198.00| /
Normal Brand Women's Denim Moto Jacket - Spring Closeout Sale!
Crane's Country StoreOut of stockDenim Moto Jacket - Closeout pricing! A cozy take on an edgy classic, the sherpa-lined Denim Moto Jacket is warm and soft, with a relaxed fit and a...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$198.00$198.00 - $198.00Current price $198.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
The Normal Brand Women's Cinch Legging
Crane's Country StoreOut of stockCinch Legging The Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feelin...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $83.00$83.00 - $83.00Current price $83.00| /
Normal Brand Women's Vail Knit Winter Sweater - Spring Closeout Sale!
Crane's Country StoreOut of stockNormal Brand Women's Vail Knit Winter Sweater - Closeout Pricing!! The Vail Knit Winter Sweater is soft, heavy, and perfectly warm for blustery day...
View full detailsOriginal price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $83.00$83.00 - $83.00Current price $83.00| /Save 40% Save % -
Original price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| /
Normal Brand Tailored Terry Blazer
Crane's Country StoreOut of stockTailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...
View full detailsOriginal price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| / -
Original price $66.00Original price $66.00 - Original price $66.00Original price $66.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Kalo Open Back Tank
Crane's Country StoreOut of stockThe classic linen look gets a sexy, sophisticated update with the Kalo Open Back Tank. Made from our special double cloth gauze, this tank has a li...
View full detailsOriginal price $66.00Original price $66.00 - Original price $66.00Original price $66.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 24% Save % -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| /
Normal Brand Trunks
Crane's Country StoreOut of stockWe know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| / -
Original price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00| /
Normal Brand Women's Hi-Rise Ankle Skimmer
Crane's Country StoreOut of stockHi-Rise Ankle Skimmer Say hello to our new denim. These hi-rise rigid denim jeans are fitted through the waist and hip with a straight silhouette t...
View full detailsOriginal price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00| / -
Original price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $99.00$99.00 - $99.00Current price $99.00| /
Normal Brand Women's Cable Sweater Dress
Crane's Country StoreOut of stockCable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...
View full detailsOriginal price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $99.00$99.00 - $99.00Current price $99.00| /Save 30% Save % -
Original price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Teddy Vest
Crane's Country StoreOut of stockWOMENS TEDDY VEST Channel major snow bunny cozy vibes in our ultra soft rendition of teddy sherpa fabric, fashioned into a zip up vest. This vest f...
View full detailsOriginal price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 46% Save % -
Original price $118.00 - Original price $118.00Original price $118.00$118.00$118.00 - $118.00Current price $118.00| /
Normal Brand Women's Military Overshirt
Crane's Country StoreOut of stockFrom the Normal Brand – this clean, elevated layering piece, features classic military styling with shoulder epaulets, sleeve tab to hold sleeves r...
View full detailsOriginal price $118.00 - Original price $118.00Original price $118.00$118.00$118.00 - $118.00Current price $118.00| / -
Original price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Monterosa Turtleneck Sweater - Spring Closeout Sale!
Crane's Country StoreOut of stockSoft, cozy, and breathable, this is the chunky turtleneck sweater that’s breathable enough to wear all day. Oversized and perfect with a pair of je...
View full detailsOriginal price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 54% Save % -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $68.00$68.00 - $68.00Current price $68.00| /
Normal Brand Women's Sitka Jacquard Sweater - Spring Closeout Sale!
Crane's Country StoreOut of stockSITKA JACQUARD SWEATER Women's - Closeout Pricing! Nothing says Fall quite like cozy sweaters in the perfect autumnal pattern. Inspired by our fav...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $68.00$68.00 - $68.00Current price $68.00| /Save 31% Save % -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Surplus Pants
Crane's Country StoreOut of stockSurplus Pants These hi-rise pants offer a relaxed fit for ultimate mobility, but still look sharp. Featuring a paperbag waist, and a front tie belt...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00| /
Normal Brand Women's Puremeso Weekender Dress
Crane's Country StoreOut of stockWe wanted to see how far we could spread the love of comfort that is Puremeso and discovered that it actually makes just about the most comfortable...
View full detailsOriginal price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00| / -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
Normal Brand Hybrid Shorts
Crane's Country StoreOut of stockHybrid Shorts Have a tee time in the morning and plans to hit the pool after lunch? Don't even bother bringing a change of clothes, because these s...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /