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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • $75.00 - $75.00
    $75.00
    $75.00 - $75.00
    $75.00

    Normal Brand Puremeso Joggers

    Crane's Country Store
    Out of stock

    Crafted from our signature custom and best selling blend of cotton, poly, and spandex fabric, these joggers offer the ideal combination of softness...

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    $75.00 - $75.00
    $75.00
    $75.00 - $75.00
    $75.00
  • Save 25% Save %
    $48.00
    $48.00 - $48.00
    $48.00
    $36.00
    $36.00 - $36.00
    $36.00

    Normal Brand Slub Henley

    Crane's Country Store
    Out of stock

    Meet your new favorite henley Ñ brand new, but as soft and perfect as your favorite old tee. We built the Slub Henley with a perfect athletic fit, ...

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    $48.00
    $48.00 - $48.00
    $48.00
    $36.00
    $36.00 - $36.00
    $36.00
    Save 25% Save %
  • $47.00 - $47.00
    $47.00
    $47.00 - $47.00
    $47.00

    Normal Brand Slub Puremeso SS Henley

    Crane's Country Store
    Out of stock

    When we started this company out of our parents' basement we had four shirts - three of them weren't great, but one of them was Puremeso. Every nig...

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    $47.00 - $47.00
    $47.00
    $47.00 - $47.00
    $47.00
  • Save 11% Save %
    $38.00
    $38.00 - $38.00
    $38.00
    $34.00
    $34.00 - $34.00
    $34.00

    Normal Brand City Lights Honky Tonk Shirt

    Crane's Country Store
    Out of stock

    Inspired by the city lights of Nashville and Kansas City, the City Lights t-shirt is made of a cotton polyester blend that’s buttery soft and perfe...

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    $38.00
    $38.00 - $38.00
    $38.00
    $34.00
    $34.00 - $34.00
    $34.00
    Save 11% Save %
  • $47.00 - $47.00
    $47.00
    $47.00 - $47.00
    $47.00

    Normal Brand SS Puremeso Henley

    Crane's Country Store
    Out of stock

    Long Sleeve Tee comes in a neutral stone color with subtle branding making it the perfect henley for this fall. Easy to pair and can be worn under ...

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    $47.00 - $47.00
    $47.00
    $47.00 - $47.00
    $47.00
  • Save 33% Save %
    $215.00
    $215.00 - $215.00
    $215.00
    $144.00
    $144.00 - $144.00
    $144.00

    Normal Brand Lambswool Blazer

    Crane's Country Store
    Out of stock

    This isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...

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    $215.00
    $215.00 - $215.00
    $215.00
    $144.00
    $144.00 - $144.00
    $144.00
    Save 33% Save %
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Roll Hem Button Pullover

    Crane's Country Store
    Out of stock

    This soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • Save 16% Save %
    $118.00
    $118.00 - $118.00
    $118.00
    $99.00
    $99.00 - $99.00
    $99.00

    Normal Brand Women's Mountain Overshirt

    Crane's Country Store
    Out of stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

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    $118.00
    $118.00 - $118.00
    $118.00
    $99.00
    $99.00 - $99.00
    $99.00
    Save 16% Save %
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Women's Collins Knit Mockneck

    Crane's Country Store
    Out of stock

    Crafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • Save 35% Save %
    $96.00
    $96.00 - $96.00
    $96.00
    $62.00
    $62.00 - $62.00
    $62.00

    Normal Brand Women's Honeycomb Waffle Overshirt

    Crane's Country Store
    Out of stock

    With an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...

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    $96.00
    $96.00 - $96.00
    $96.00
    $62.00
    $62.00 - $62.00
    $62.00
    Save 35% Save %
  • PIC_4_25f8d6c0-3960-4ccd-9e1c-4423d5674ed1_1500x@2x
    $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00

    The Normal Brand Men's Active Puremeso Print Polo

    Crane's Country Store
    Out of stock

    The Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved b...

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    $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00
  • Save 24% Save %
    $58.00
    $58.00 - $58.00
    $58.00
    $44.00
    $44.00 - $44.00
    $44.00

    The Normal Brand Men's Slub Polo

    Crane's Country Store
    Out of stock

    The Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...

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    $58.00
    $58.00 - $58.00
    $58.00
    $44.00
    $44.00 - $44.00
    $44.00
    Save 24% Save %
  • Save 16% Save %
    $88.00
    $88.00 - $88.00
    $88.00
    $74.00
    $74.00 - $74.00
    $74.00

    The Normal Brand Men's Towel Terry Polo

    Crane's Country Store
    Out of stock

    The Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...

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    $88.00
    $88.00 - $88.00
    $88.00
    $74.00
    $74.00 - $74.00
    $74.00
    Save 16% Save %
  • PIC_3_a693f952-19f0-4d20-a27a-6cfc35baa391_1500x@2x.jpg
    $62.00 - $62.00
    $62.00
    $62.00 - $62.00
    $62.00

    The Normal Brand Marilyn Knit Tanktop

    Crane's Country Store
    Out of stock

    The Normal Brand Marilyn Knit Tanktop Hits at natural waist Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband Normal Brand meta...

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    $62.00 - $62.00
    $62.00
    $62.00 - $62.00
    $62.00
  • STUDIO_3_070d95b8-c402-45cd-bdd8-76ad0e6aefab_1500x@2x.jpg
    Sold out
    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    The Normal Brand Logo Leggings

    Crane's Country Store
    Out of stock

    The Normal Brand Logo Leggings Available in black High-waisted full length legging Compression fit Wide branded waistband Bear logo on back left ca...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
    Sold out
  • PIC_3_b3ed52f7-8d2b-4250-a06d-72cec6768002_1500x@2x
    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00

    The Normal Brand Kalo Wrap Top

    Crane's Country Store
    Out of stock

    The Normal Brand Kalo Wrap Top Available in Ivory Hits at natural waist Cuffed sleeves Kalo puckered double cloth gauze Adjustable bottom band wit...

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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00
  • kalo 1
    $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00

    The Normal Brand Kalo Overalls

    Crane's Country Store
    Out of stock

    Playful meets modern minimalism in these light-as-air Kalo overalls. We designed these overalls to bring a feminine touch to a historically utilita...

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    $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00
  • open knit
    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    The Normal Brand Sierra Open Knit Button Down

    Crane's Country Store
    Out of stock

    The Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front clos...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
  • back tank
    Save 24% Save %
    $82.00
    $82.00 - $82.00
    $82.00
    $62.00
    $62.00 - $62.00
    $62.00

    The Normal Brand Sonoran Slub Square Neck Tank

    Crane's Country Store
    Out of stock

    The Normal Brand Sonoran Slub Square Neck Tank Available in Cayenne Floral Print Hits at natural waist Smocked back Textured, lightweight fabric w...

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    $82.00
    $82.00 - $82.00
    $82.00
    $62.00
    $62.00 - $62.00
    $62.00
    Save 24% Save %
  • PIC_4_3fbf11cf-6273-4116-a7be-6625b6d898d6_1500x@2x
    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00

    Normal Brand Women's Malakos Knit Cardigan

    Crane's Country Store
    Out of stock

    Malakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...

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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00
  • $44.00 - $44.00
    $44.00
    $44.00 - $44.00
    $44.00

    Normal Brand Women's Malakos Knit Cropped Tank

    Crane's Country Store
    Out of stock

    Malakos Knit Cropped Tank Scooped neckline and back Ribbed hem and binding Branded metal bar at back Satin labels for comfort Fabric 95% rayon 5...

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    $44.00 - $44.00
    $44.00
    $44.00 - $44.00
    $44.00
  • STUDIO_1_30186ee9-0b0c-491c-b9c7-d6e0d4d2214d_1500x@2x
    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    Normal Brand Women's Malakos Knit Jogger

    Crane's Country Store
    Out of stock

    Malakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
  • $198.00 - $198.00
    $198.00
    $198.00 - $198.00
    $198.00

    Normal Brand Cord Field Coat

    Crane's Country Store
    Out of stock

    Cord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...

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    $198.00 - $198.00
    $198.00
    $198.00 - $198.00
    $198.00
  • $158.00 - $158.00
    $158.00
    $158.00 - $158.00
    $158.00

    Normal Brand Quilted Sherpa Lined Shacket

    Crane's Country Store
    Out of stock

    Quilted Sherpa Lined ShacketWe wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easi...

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    $158.00 - $158.00
    $158.00
    $158.00 - $158.00
    $158.00