Skip to content
FREE SHIPPING ON ORDERS OVER $90
FREE SHIPPING ON ORDERS OVER $90

The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

Filters

$
$
  • Sold out
    $58.00 - $58.00
    $58.00
    $58.00 - $58.00
    $58.00

    Normal Brand Women's Two-Button Snap Tank

    Crane's Country Store
    Out of stock

    Your classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...

    View full details
    $58.00 - $58.00
    $58.00
    $58.00 - $58.00
    $58.00
    Sold out
  • $0.00 - $0.00
    $0.00
    $120.00
    $120.00 - $120.00
    $120.00

    Normal Brand Women's Two-Way Button Down Cardi

    Crane's Country Store
    Out of stock

    Two-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...

    View full details
    $0.00 - $0.00
    $0.00
    $120.00
    $120.00 - $120.00
    $120.00
  • TSB01201.jpg
    TSB14201.jpg
    Sold out
    $199.00 - $199.00
    $199.00
    $199.00 - $199.00
    $199.00

    Normal Topside Leather Backpack

    Crane's Country Store
    Out of stock

    At Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...

    View full details
    $199.00 - $199.00
    $199.00
    $199.00 - $199.00
    $199.00
    Sold out
  • Save 30% Save %
    $98.00
    $98.00 - $98.00
    $98.00
    $69.00
    $69.00 - $69.00
    $69.00

    Normal Brand Drawcord Legging

    Crane's Country Store
    Out of stock

    Our Drawcord Leggings are leggings that stay up, whether you're working out, or working on a bowl of popcorn. The compression fabric gives you a fl...

    View full details
    $98.00
    $98.00 - $98.00
    $98.00
    $69.00
    $69.00 - $69.00
    $69.00
    Save 30% Save %
  • $130.00 - $130.00
    $130.00
    $130.00 - $130.00
    $130.00

    Normal Brand Womens James Canvas Workwear Pant

    Crane's Country Store
    Out of stock

    Normal Brand Womens James Canvas Workwear Pant- S2BJCWKWCHK Durability meets style. Made from our James Canvas, this mid-weight fabric is perfect f...

    View full details
    $130.00 - $130.00
    $130.00
    $130.00 - $130.00
    $130.00
  • $118.00 - $118.00
    $118.00
    $118.00 - $118.00
    $118.00

    Normal Brand Women's Eliza Dress

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! Understated elegance meets steamy summer nights in this sweater knit summer dress. Made with 100% breathable cotton, the...

    View full details
    $118.00 - $118.00
    $118.00
    $118.00 - $118.00
    $118.00
  • $108.00 - $108.00
    $108.00
    $108.00 - $108.00
    $108.00

    Normal Brand Women's Victoria V-Neck Sweater

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! Crafted from a cotton blend, this sweater is breathable and soft with a lofty texture. The classic varsity design feature...

    View full details
    $108.00 - $108.00
    $108.00
    $108.00 - $108.00
    $108.00
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Women's Aria Crepe Lapel Dress

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! A new crepe fabric that is soft, drapy, and is less prone to wrinkling. Ideal for warmer weather, this dress boasts a sli...

    View full details
    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • $104.00 - $104.00
    $104.00
    $104.00 - $104.00
    $104.00

    Normal Brand Women's Cole Terry Varsity Crewneck

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...

    View full details
    $104.00 - $104.00
    $104.00
    $104.00 - $104.00
    $104.00
  • $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00

    Normal Brand Women's Eliza Hi-Neck Dress

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...

    View full details
    $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00
  • $70.00 - $70.00
    $70.00
    $70.00 - $70.00
    $70.00

    Normal Brand Active Puremeso Button Down Shirt

    Crane's Country Store
    Out of stock

    $70.00 - $70.00
    $70.00
    $70.00 - $70.00
    $70.00
  • $259.00 - $259.00
    $259.00
    $259.00 - $259.00
    $259.00

    Normal Brand Peacoat

    Crane's Country Store
    Out of stock

    $259.00 - $259.00
    $259.00
    $259.00 - $259.00
    $259.00
  • $166.00 - $166.00
    $166.00
    $166.00 - $166.00
    $166.00

    Normal Brand Rodert Button Front Cardigan

    Crane's Country Store
    Out of stock

    $166.00 - $166.00
    $166.00
    $166.00 - $166.00
    $166.00
  • $85.00 - $85.00
    $85.00
    $85.00 - $85.00
    $85.00

    Normal Brand Puremeso Button Popover

    Crane's Country Store
    Out of stock

    Softly structured and polished enough to wear to work - the Puremeso Button Popover is soft, gently structured, with a trim, tailored fit. This lig...

    View full details
    $85.00 - $85.00
    $85.00
    $85.00 - $85.00
    $85.00
  • $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00

    Normal Brand Two Button Henley

    Crane's Country Store
    Out of stock

    When we started this company in our parents' basement, we did it with one shirt: the Puremeso Henley. This modern take on the classic henley is sof...

    View full details
    $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00
  • $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    Normal Brand Puremeso Weekend Quarter

    Crane's Country Store
    Out of stock

    The Weekend Quarter Zip is a soft, stretchy, and lightweight quarter zip pullover jacket that was made for that cool transition into fall. Puremeso...

    View full details
    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
  • $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00

    The Normal Brand Active Puremeso V Neck T Shirt

    Crane's Country Store
    Out of stock

    The Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear e...

    View full details
    $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00
  • $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00

    Normal Brand Chenille Stripe Crew

    Crane's Country Store
    Out of stock

    Buttery soft and oh-so-cozy, this sweater is great to wear on its own, or layered over your favorite Normal Brand button-up shirt. Perfect for thos...

    View full details
    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Textured Knit Shirt

    Crane's Country Store
    Out of stock

    Feels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured K...

    View full details
    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • $148.00 - $148.00
    $148.00
    $148.00 - $148.00
    $148.00

    Normal Brand Sea Wool Nep Hoodie

    Crane's Country Store
    Out of stock

    Cool meets cozy in this breathably warm rendition of the classic hoodie. With an oversized hood and a ribbed body, the Nep Hoodie is sharp enough t...

    View full details
    $148.00 - $148.00
    $148.00
    $148.00 - $148.00
    $148.00
  • $138.00 - $138.00
    $138.00
    $138.00 - $138.00
    $138.00

    Normal Brand Sea Wool Nep Turtleneck

    Crane's Country Store
    Out of stock

    This is the essential turtleneck. Ribbed mid-weight seawool hugs you in all the right places with soft, smooth, stretchy wool that’s insulative wit...

    View full details
    $138.00 - $138.00
    $138.00
    $138.00 - $138.00
    $138.00
  • Save 32% Save %
    $98.00
    $98.00 - $98.00
    $98.00
    $67.00
    $67.00 - $67.00
    $67.00

    Normal Brand Fairweather Shawl Collar Sweatshirt

    Crane's Country Store
    Out of stock

    Meet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...

    View full details
    $98.00
    $98.00 - $98.00
    $98.00
    $67.00
    $67.00 - $67.00
    $67.00
    Save 32% Save %
  • Save 37% Save %
    $98.00
    $98.00 - $98.00
    $98.00
    $62.00
    $62.00 - $62.00
    $62.00

    Normal Brand Puremeso Acid Wash Button Up

    Crane's Country Store
    Out of stock

    Meet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...

    View full details
    $98.00
    $98.00 - $98.00
    $98.00
    $62.00
    $62.00 - $62.00
    $62.00
    Save 37% Save %
  • $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    Normal Brand Herringbone Textured Knit Jogger

    Crane's Country Store
    Out of stock

    Our Herringbone Textured Knit is a mid-weight 100% cotton fabric with a looped back. We made better joggers with a tapered fit, self-cuffs, and spe...

    View full details
    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00