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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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    The Normal Brand Freshwater Square Neck Tank

    Crane's Country Store
    Low stock

    The Normal Brand Freshwater Square Neck Tank Available in Oasis Cayenne Hits at natural waist Smocked back Textured, lightweight fabric with voile...

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    The Normal Brand Women's Freshwater Camp Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Freshwater Camp Shirt Skimmer length Lightweight, textured fabric Faux horn buttons Chest pocket Side slits at bottom hem Cuffed ...

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    The Normal Brand Kalo Overalls

    Crane's Country Store

    Playful meets modern minimalism in these light-as-air Kalo overalls. We designed these overalls to bring a feminine touch to a historically utilita...

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    The Normal Brand Sierra Open Knit Button Down

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front clos...

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    The Normal Brand Sierra Hoodie

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Hoodie Available in Ivory Relaxed, boxy fit Open-knit crochet Kangaroo pocket Drawstring closure Ribbed hem and cuffs Fabri...

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    The Normal Brand Sonoran Slub Square Neck Tank

    Crane's Country Store
    Low stock

    The Normal Brand Sonoran Slub Square Neck Tank Available in Cayenne Floral Print Hits at natural waist Smocked back Textured, lightweight fabric w...

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    The Normal Brand Tailored Terry Trucker

    Crane's Country Store
    Low stock

    The Normal Brand Tailored Terry Trucker Cut/fit detail Fabric feel Closures Stitching/durability Pockets and finer details Fabric 77% cotton 18% ra...

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    The Normal Brand Sonoran Slub Paperbag Short

    Crane's Country Store
    Low stock

    The Normal Brand Sonoran Slub Paperbag Short Available in Cayenne Floral Print Natural rise with a relaxed fit Elastic paper bag waistband Drawstr...

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    Normal Brand Women's Malakos Knit Cardigan

    Crane's Country Store
    Low stock

    Malakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...

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    Normal Brand Women's Malakos Knit Cropped Tank

    Crane's Country Store
    Low stock

    Malakos Knit Cropped Tank Scooped neckline and back Ribbed hem and binding Branded metal bar at back Satin labels for comfort Fabric 95% rayon 5...

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    Normal Brand Women's Malakos Knit Jogger

    Crane's Country Store
    Low stock

    Malakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...

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    Normal Brand Women's Denim Moto Jacket - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Denim Moto Jacket - Closeout pricing! A cozy take on an edgy classic, the sherpa-lined Denim Moto Jacket is warm and soft, with a relaxed fit and a...

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    The Normal Brand Women's Cinch Legging

    Crane's Country Store
    Low stock

    Cinch Legging The Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feelin...

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    Normal Brand Women's Vail Knit Winter Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Normal Brand Women's Vail Knit Winter Sweater - Closeout Pricing!! The Vail Knit Winter Sweater is soft, heavy, and perfectly warm for blustery day...

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    Normal Brand Women's Sydney Cropped Tank

    Crane's Country Store
    Low stock

    Sydney Cropped Tank A sweater set in summer is something we all need. This tank is cropped and offered in pop colors to complete your summer vibes....

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    Normal Brand Women's Kalo Open Back Tank

    Crane's Country Store
    Low stock

    The classic linen look gets a sexy, sophisticated update with the Kalo Open Back Tank. Made from our special double cloth gauze, this tank has a li...

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    Normal Brand Women's Hi-Rise Ankle Skimmer

    Crane's Country Store
    Low stock

    Hi-Rise Ankle Skimmer Say hello to our new denim. These hi-rise rigid denim jeans are fitted through the waist and hip with a straight silhouette t...

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    Normal Brand Women's Cable Sweater Dress

    Crane's Country Store
    Low stock

    Cable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...

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    Normal Brand Women's Teddy Vest

    Crane's Country Store
    Low stock

    WOMENS TEDDY VEST Channel major snow bunny cozy vibes in our ultra soft rendition of teddy sherpa fabric, fashioned into a zip up vest. This vest f...

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    Normal Brand Women's Military Overshirt

    Crane's Country Store
    Low stock

    From the Normal Brand – this clean, elevated layering piece, features classic military styling with shoulder epaulets, sleeve tab to hold sleeves r...

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    The Normal Brand Women's Classic Terry Looped Sweatpant

    Crane's Country Store
    Low stock

    Classic Terry Looped SweatpantElevated basics, featuring panel details that use the loop side of fabric running down the side of the leg, This styl...

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    Normal Brand Women's Monterosa Turtleneck Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Soft, cozy, and breathable, this is the chunky turtleneck sweater that’s breathable enough to wear all day. Oversized and perfect with a pair of je...

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    Normal Brand Women's Sitka Jacquard Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    SITKA JACQUARD SWEATER  Women's - Closeout Pricing! Nothing says Fall quite like cozy sweaters in the perfect autumnal pattern. Inspired by our fav...

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    Normal Brand Women's Puremeso Weekender Dress

    Crane's Country Store
    Low stock

    We wanted to see how far we could spread the love of comfort that is Puremeso and discovered that it actually makes just about the most comfortable...

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