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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Sold out
    $58.00 - $58.00
    $58.00
    $58.00 - $58.00
    $58.00

    Normal Brand Women's Two-Button Snap Tank

    Crane's Country Store
    Out of stock

    Your classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...

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    $58.00 - $58.00
    $58.00
    $58.00 - $58.00
    $58.00
    Sold out
  • TNB_Fall_2021_Studio_Day2-1259_1500x
    $82.00 - $82.00
    $82.00
    $82.00 - $82.00
    $82.00

    The Normal Brand Women's Classic Terry Looped Sweatpant

    Crane's Country Store
    Low stock

    Classic Terry Looped SweatpantElevated basics, featuring panel details that use the loop side of fabric running down the side of the leg, This styl...

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    $82.00 - $82.00
    $82.00
    $82.00 - $82.00
    $82.00
  • $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    The Normal Brand Women's Active Puremeso T-Shirt Dress

    Crane's Country Store
    Low stock

    Active Puremeso T-Shirt DressA TNB favorite: Casual, cute, and Puremeso level comfort. Dress it up or down - this t-shirt dress knows no bounds. Wh...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00