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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Sold out
    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00

    The Normal Brand Leather Patch Dano Hat

    Crane's Country Store
    Out of stock

    The Normal Brand Leather Patch Dano Hat Low profile fit Twill Embroidered Patch 100% Cotton Twill w/ Polyester Mesh Adjustable Snap Back Closure S...

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    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00
    Sold out
  • Save 25% Save %
    $118.00
    $118.00 - $118.00
    $118.00
    $89.00
    $89.00 - $89.00
    $89.00

    Normal Brand Tentoma Western Shirt

    Crane's Country Store
    Low stock

    Timelessly rugged, with just enough stretch to take this shirt from a dinner date to some outdoor chores, the Tentoma Western Shirt is the essentia...

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    $118.00
    $118.00 - $118.00
    $118.00
    $89.00
    $89.00 - $89.00
    $89.00
    Save 25% Save %
  • $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00

    The Normal Brand Active Puremeso V Neck T Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear em...

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    $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00
  • $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00

    The Normal Brand Circle Hat

    Crane's Country Store
    In stock

    The Normal Brand Circle Hat 100% Polyester Performance UV fabric Damask woven patch Adjustable No-snag velcro closure Mid profile fit Structured A...

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    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00
  • $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00

    Normal Brand Women's Carry All Waxed Canvas Tote

    Crane's Country Store
    Low stock

    Carry All Waxed Canvas Tote Soft canvas base 1 inside side pocket 1 leather branding labels Leather straps Leather zipper pull

    $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00