The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| /
Normal Brand Women's Lola Quarter Zip Sweater
Crane's Country StoreLow stockThe Normal Brand Women’s Lola Quarter Zip sweater is a blend of sophistication and comfort. This women’s quarter zip pullover features an elevated ...
View full detailsOriginal price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| / -
Original price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00| /
Normal Brand Women's League Sleeveless Polo
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a fine yarn with a refined and smooth texture, this polo shirt for women offers a lightweight feel that's p...
View full detailsOriginal price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00| / -
Original price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00| /
Normal Brand Women's Wanderlust Hi-Neck Tank
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a soft and smooth jersey sweater knit with visual texture. The viscose/cotton blend is silky and soft for ul...
View full detailsOriginal price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00| / -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| /
Normal Brand Sea Wool Nep Turtleneck
Crane's Country StoreLow stockThis is the essential turtleneck. Ribbed mid-weight seawool hugs you in all the right places with soft, smooth, stretchy wool that’s insulative wit...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| / -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
The Normal Brand Sierra Open Knit Button Down
Crane's Country StoreLow stockThe Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front closu...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /