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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $78.00 - Original price $78.00
    Original price
    $78.00
    $78.00 - $78.00
    Current price $78.00

    Normal Brand Puremeso Weekend Quarter

    Crane's Country Store
    Low stock

    The Weekend Quarter Zip is a soft, stretchy, and lightweight quarter zip pullover jacket that was made for that cool transition into fall. Puremeso...

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    Original price $78.00 - Original price $78.00
    Original price
    $78.00
    $78.00 - $78.00
    Current price $78.00
  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $62.00
    $62.00 - $62.00
    Current price $62.00

    Normal Brand Puremeso Acid Wash Button Up

    Crane's Country Store
    Low stock

    Meet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...

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    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $62.00
    $62.00 - $62.00
    Current price $62.00
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