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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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    Normal Brand Sherpa Trim Flight Jacket

    Crane's Country Store
    Low stock

    Sherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...

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    Normal Brand Women's Denim Moto Jacket - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Denim Moto Jacket - Closeout pricing! A cozy take on an edgy classic, the sherpa-lined Denim Moto Jacket is warm and soft, with a relaxed fit and a...

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    The Normal Brand Women's Cinch Legging

    Crane's Country Store
    Low stock

    Cinch LeggingThe Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feeling ...

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    Normal Brand Women's Vail Knit Winter Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Normal Brand Women's Vail Knit Winter Sweater - Closeout Pricing!! The Vail Knit Winter Sweater is soft, heavy, and perfectly warm for blustery day...

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    Normal Brand Women's Sydney Cropped Tank

    Crane's Country Store
    Low stock

    Sydney Cropped TankA sweater set in summer is something we all need. This tank is cropped and offered in pop colors to complete your summer vibes. ...

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    Normal Brand Tailored Terry Blazer

    Crane's Country Store
    Low stock

    Tailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...

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    Normal Brand Women's Kalo Open Back Tank

    Crane's Country Store
    Low stock

    This high neck tank top is constructed with an open cross back detail for the ultimate summer top.

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    Normal Brand Trunks

    Crane's Country Store
    Low stock

    We know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...

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    Normal Brand Women's Straw Sun Hat

    Crane's Country Store
    In stock

    Straw Sun HatSpecifications100% AcrylicOne size fits allDirect embroidery on cuffAcrylic pom

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    Normal Brand Women's Hi-Rise Ankle Skimmer

    Crane's Country Store
    Low stock

    Hi-Rise Ankle SkimmerSay hello to our new denim. These hi-rise rigid denim jeans are fitted through the waist and hip with a straight silhouette th...

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    Normal Brand Women's Cable Sweater Dress

    Crane's Country Store
    Low stock

    Cable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...

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  • $110.00 - $110.00
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    Normal Brand Women's Carry All Waxed Canvas Tote

    Crane's Country Store
    Low stock

    Carry All Waxed Canvas Tote Soft canvas base 1 inside side pocket 1 leather branding labels Leather straps Leather zipper pull

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    Normal Brand Weekend Waxed Canvas Bag

    Crane's Country Store
    Low stock

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    Normal Brand Women's Teddy Vest

    Crane's Country Store
    Low stock

    WOMENS TEDDY VEST Channel major snow bunny cozy vibes in our ultra soft rendition of teddy sherpa fabric, fashioned into a zip up vest. This vest f...

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    Normal Brand Women's Military Overshirt

    Crane's Country Store
    Low stock

    From the Normal Brand – this clean, elevated layering piece, features classic military styling with shoulder epaulets, sleeve tab to hold sleeves r...

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    The Normal Brand Women's Classic Terry Looped Sweatpant

    Crane's Country Store
    Low stock

    Classic Terry Looped SweatpantElevated basics, featuring panel details that use the loop side of fabric running down the side of the leg, This styl...

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    Normal Brand Women's Monterosa Turtleneck Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Soft, cozy, and breathable, this is the chunky turtleneck sweater that’s breathable enough to wear all day. Oversized and perfect with a pair of je...

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    Normal Brand Women's Sitka Jacquard Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    SITKA JACQUARD SWEATER  Women's - Closeout Pricing! Nothing says Fall quite like cozy sweaters in the perfect autumnal pattern. Inspired by our fav...

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    Normal Brand Women's Puremeso Weekender Dress

    Crane's Country Store
    Low stock

    We wanted to see how far we could spread the love of comfort that is Puremeso and discovered that it actually makes just about the most comfortable...

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    Normal Brand Women's Puremeso LS Henley

    Crane's Country Store
    Low stock

    This essential henley is buttery soft, with a smooth finish, and plenty of stretch. Its slim fit makes it a great base layer, with plenty of button...

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    The Normal Brand Women's Active Puremeso T-Shirt Dress

    Crane's Country Store
    Low stock

    Active Puremeso T-Shirt DressA TNB favorite: Casual, cute, and Puremeso level comfort. Dress it up or down - this t-shirt dress knows no bounds. Wh...

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    $78.00 - $78.00
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    Macy DC Filson Stormy Normal - 4616
    $165.00 - $165.00
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    Flannel Lined Twill Shirt Jacket Unisex Khaki

    Crane's Country Store
    Low stock

    Flannel Lined Twill Shirt Jacket Your favorite jacket is back again for its third season in colors you've loved (and some new ones, too). It's fu...

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