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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Save 25% Save %
    $88.00
    $88.00 - $88.00
    $88.00
    $66.00
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    Normal Brand Freshwater Short Sleeve Button Up Shirt

    Crane's Country Store
    Low stock

    Freshwater Short Sleeve Button Up ShirtThis popular style has the perfect look for a happy-hour-to-night-out transition. The substantial fabric has...

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    $88.00
    $88.00 - $88.00
    $88.00
    $66.00
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    $66.00
    Save 25% Save %
  • Sold out
    $58.00 - $58.00
    $58.00
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    $58.00

    Normal Brand Women's Two-Button Snap Tank

    Crane's Country Store
    Out of stock

    Your classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...

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    $58.00 - $58.00
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    $58.00
    Sold out
  • $70.00 - $70.00
    $70.00
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    Normal Brand Active Puremeso Button Down Shirt

    Crane's Country Store
    Low stock

    $70.00 - $70.00
    $70.00
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  • $42.00 - $42.00
    $42.00
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    $42.00

    The Normal Brand Active Puremeso V Neck T Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear em...

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    $42.00 - $42.00
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    $42.00
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    $48.00
    $48.00 - $48.00
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    $36.00
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    $36.00

    Normal Brand Slub Henley

    Crane's Country Store
    Low stock

    Meet your new favorite henley Ñ brand new, but as soft and perfect as your favorite old tee. We built the Slub Henley with a perfect athletic fit, ...

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    $48.00
    $48.00 - $48.00
    $48.00
    $36.00
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  • Save 16% Save %
    $38.00
    $38.00 - $38.00
    $38.00
    $32.00
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    $32.00

    Normal Brand RTM Trademark Tee

    Crane's Country Store
    Low stock

    We washed this t-shirt with our special fabric softener for unbeatable softness. Cut with a classic crew and loved by everyone who gets their hands...

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    $38.00
    $38.00 - $38.00
    $38.00
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    $32.00
    Save 16% Save %
  • Save 35% Save %
    $96.00
    $96.00 - $96.00
    $96.00
    $62.00
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    $62.00

    Normal Brand Women's Honeycomb Waffle Overshirt

    Crane's Country Store
    Low stock

    With an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...

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    $96.00
    $96.00 - $96.00
    $96.00
    $62.00
    $62.00 - $62.00
    $62.00
    Save 35% Save %
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    $65.00 - $65.00
    $65.00
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    $65.00

    The Normal Brand Men's Active Puremeso Print Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved bu...

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    $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00
  • Save 24% Save %
    $58.00
    $58.00 - $58.00
    $58.00
    $44.00
    $44.00 - $44.00
    $44.00

    The Normal Brand Men's Slub Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...

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    $58.00
    $58.00 - $58.00
    $58.00
    $44.00
    $44.00 - $44.00
    $44.00
    Save 24% Save %
  • Save 16% Save %
    $88.00
    $88.00 - $88.00
    $88.00
    $74.00
    $74.00 - $74.00
    $74.00

    The Normal Brand Men's Towel Terry Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...

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    $88.00
    $88.00 - $88.00
    $88.00
    $74.00
    $74.00 - $74.00
    $74.00
    Save 16% Save %
  • PIC_3_a693f952-19f0-4d20-a27a-6cfc35baa391_1500x@2x.jpg
    $62.00 - $62.00
    $62.00
    $62.00 - $62.00
    $62.00

    The Normal Brand Marilyn Knit Tanktop

    Crane's Country Store
    Low stock

    The Normal Brand Marilyn Knit Tanktop Hits at natural waist Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband Normal Brand metal...

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    $62.00 - $62.00
    $62.00
    $62.00 - $62.00
    $62.00
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    $62.00 - $62.00
    $62.00
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    The Normal Brand Active Puremeso Tipped Polo

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit c...

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    $62.00 - $62.00
    $62.00
    $62.00 - $62.00
    $62.00
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    Save 25% Save %
    $52.00
    $52.00 - $52.00
    $52.00
    $39.00
    $39.00 - $39.00
    $39.00

    The Normal Brand Active Puremeso Weekend Henley

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Weekend Henley Available in four colors Jersey cotton fabric Stretchy athletic fit Short sleeve Bear embroidery En...

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    $52.00
    $52.00 - $52.00
    $52.00
    $39.00
    $39.00 - $39.00
    $39.00
    Save 25% Save %
  • PIC_3_c88f6773-55e7-4cf8-8d2b-5929dc7c13c5_1500x@2x
    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    The Normal Brand Ezra Crepe Cropped Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Ezra Crepe Cropped Shirt Relaxed camp collar Cropped length Boxy fit Short, fitted sleeves Softened Ezra crepe crinkle fabric Pear...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
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    $96.00 - $96.00
    $96.00
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    $96.00

    The Normal Brand Ezra Crepe Camp Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Ezra Crepe Camp Shirt Available in Cliff Rose Print Cut/fit detail Softened Ezra crepe crinkle fabric Fabric 100% viscose

    $96.00 - $96.00
    $96.00
    $96.00 - $96.00
    $96.00
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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00

    The Normal Brand Kalo Wrap Top

    Crane's Country Store
    Low stock

    The Normal Brand Kalo Wrap Top Available in Ivory Hits at natural waist Cuffed sleeves Kalo puckered double cloth gauze Adjustable bottom band with...

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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00
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    $82.00 - $82.00
    $82.00
    $82.00 - $82.00
    $82.00

    The Normal Brand Freshwater Square Neck Tank

    Crane's Country Store
    Low stock

    The Normal Brand Freshwater Square Neck Tank Available in Oasis Cayenne Hits at natural waist Smocked back Textured, lightweight fabric with voile ...

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    $82.00 - $82.00
    $82.00
    $82.00 - $82.00
    $82.00
  • open knit
    PIC_1_ee2ec125-3b52-42e9-84a3-9a35e0d8095d_1500x@2x
    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    The Normal Brand Sierra Open Knit Button Down

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front closu...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
  • back tank
    $82.00 - $82.00
    $82.00
    $82.00 - $82.00
    $82.00

    The Normal Brand Sonoran Slub Square Neck Tank

    Crane's Country Store
    Low stock

    The Normal Brand Sonoran Slub Square Neck Tank Available in Cayenne Floral Print Hits at natural waist Smocked back Textured, lightweight fabric wi...

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    $82.00 - $82.00
    $82.00
    $82.00 - $82.00
    $82.00
  • $44.00 - $44.00
    $44.00
    $44.00 - $44.00
    $44.00

    Normal Brand Women's Malakos Knit Cropped Tank

    Crane's Country Store
    Low stock

    Malakos Knit Cropped Tank Scooped neckline and back Ribbed hem and binding Branded metal bar at back Satin labels for comfort Fabric 95% rayon 5% s...

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    $44.00 - $44.00
    $44.00
    $44.00 - $44.00
    $44.00
  • $52.00 - $52.00
    $52.00
    $52.00 - $52.00
    $52.00

    Normal Brand Women's Sydney Cropped Tank

    Crane's Country Store
    Low stock

    Sydney Cropped TankA sweater set in summer is something we all need. This tank is cropped and offered in pop colors to complete your summer vibes. ...

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    $52.00 - $52.00
    $52.00
    $52.00 - $52.00
    $52.00
  • $118.00 - $118.00
    $118.00
    $118.00
    $118.00 - $118.00
    $118.00

    Normal Brand Women's Military Overshirt

    Crane's Country Store
    Low stock

    From the Normal Brand – this clean, elevated layering piece, features classic military styling with shoulder epaulets, sleeve tab to hold sleeves r...

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    $118.00 - $118.00
    $118.00
    $118.00
    $118.00 - $118.00
    $118.00