The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $75.00 - Original price $75.00Original price$75.00$75.00 - $75.00Current price $75.00| /
Normal Brand Puremeso Joggers
Crane's Country StoreLow stockCrafted from our signature custom and best selling blend of cotton, poly, and spandex fabric, these joggers offer the ideal combination of softness...
View full detailsOriginal price $75.00 - Original price $75.00Original price$75.00$75.00 - $75.00Current price $75.00| / -
Original price $48.00Original price $48.00 - Original price $48.00Original price $48.00Current price $36.00$36.00 - $36.00Current price $36.00| /
Normal Brand Slub Henley
Crane's Country StoreLow stockMeet your new favorite henley Ñ brand new, but as soft and perfect as your favorite old tee. We built the Slub Henley with a perfect athletic fit, ...
View full detailsOriginal price $48.00Original price $48.00 - Original price $48.00Original price $48.00Current price $36.00$36.00 - $36.00Current price $36.00| /Save 25% Save % -
Original price $47.00 - Original price $47.00Original price$47.00$47.00 - $47.00Current price $47.00| /
Normal Brand Slub Puremeso SS Henley
Crane's Country StoreLow stockWhen we started this company out of our parents' basement we had four shirts - three of them weren't great, but one of them was Puremeso. Every nig...
View full detailsOriginal price $47.00 - Original price $47.00Original price$47.00$47.00 - $47.00Current price $47.00| / -
Original price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00| /
Normal Brand RTM Trademark Tee
Crane's Country StoreLow stockWe washed this t-shirt with our special fabric softener for unbeatable softness. Cut with a classic crew and loved by everyone who gets their hands...
View full detailsOriginal price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00| /Save 16% Save % -
Original price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $34.00$34.00 - $34.00Current price $34.00| /
Normal Brand City Lights Honky Tonk Shirt
Crane's Country StoreLow stockInspired by the city lights of Nashville and Kansas City, the City Lights t-shirt is made of a cotton polyester blend that’s buttery soft and perfe...
View full detailsOriginal price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $34.00$34.00 - $34.00Current price $34.00| /Save 11% Save % -
Original price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00| /
Normal Brand Mountain Bear Shirt
Crane's Country StoreLow stockThis is the shirt that you're never going to want to give up on laundry day. Washed with our special fabric softener for unbeatable softness, this ...
View full detailsOriginal price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00| /Save 16% Save % -
Original price $47.00 - Original price $47.00Original price$47.00$47.00 - $47.00Current price $47.00| /
Normal Brand SS Puremeso Henley
Crane's Country StoreLow stockLong Sleeve Tee comes in a neutral stone color with subtle branding making it the perfect henley for this fall. Easy to pair and can be worn under ...
View full detailsOriginal price $47.00 - Original price $47.00Original price$47.00$47.00 - $47.00Current price $47.00| / -
Original price $215.00Original price $215.00 - Original price $215.00Original price $215.00Current price $144.00$144.00 - $144.00Current price $144.00| /
Normal Brand Lambswool Blazer
Crane's Country StoreLow stockThis isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...
View full detailsOriginal price $215.00Original price $215.00 - Original price $215.00Original price $215.00Current price $144.00$144.00 - $144.00Current price $144.00| /Save 33% Save % -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Roll Hem Button Pullover
Crane's Country StoreLow stockThis soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00| /
The Normal Brand Men's Active Puremeso Print Polo
Crane's Country StoreLow stockThe Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved bu...
View full detailsOriginal price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00| / -
Original price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $44.00$44.00 - $44.00Current price $44.00| /
The Normal Brand Men's Slub Polo
Crane's Country StoreLow stockThe Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...
View full detailsOriginal price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $44.00$44.00 - $44.00Current price $44.00| /Save 24% Save % -
Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $74.00$74.00 - $74.00Current price $74.00| /
The Normal Brand Men's Towel Terry Polo
Crane's Country StoreLow stockThe Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $74.00$74.00 - $74.00Current price $74.00| /Save 16% Save % -
Original price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00| /
The Normal Brand Active Puremeso Tipped Polo
Crane's Country StoreLow stockThe Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit c...
View full detailsOriginal price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00| / -
Original price $52.00Original price $52.00 - Original price $52.00Original price $52.00Current price $39.00$39.00 - $39.00Current price $39.00| /
The Normal Brand Active Puremeso Weekend Henley
Crane's Country StoreLow stockThe Normal Brand Active Puremeso Weekend Henley Available in four colors Jersey cotton fabric Stretchy athletic fit Short sleeve Bear embroidery En...
View full detailsOriginal price $52.00Original price $52.00 - Original price $52.00Original price $52.00Current price $39.00$39.00 - $39.00Current price $39.00| /Save 25% Save % -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| /
Normal Brand Cord Field Coat
Crane's Country StoreLow stockCord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| / -
Original price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00| /
Normal Brand Quilted Sherpa Lined Shacket
Crane's Country StoreLow stockQuilted Sherpa Lined ShacketWe wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easi...
View full detailsOriginal price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00| / -
Original price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00| /
Normal Brand Bonded Shell Jacket
Crane's Country StoreLow stockBonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...
View full detailsOriginal price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00| /Save 20% Save % -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| /
Normal Brand Sherpa Trim Flight Jacket
Crane's Country StoreLow stockSherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| / -
Original price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| /
Normal Brand Tailored Terry Blazer
Crane's Country StoreLow stockTailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...
View full detailsOriginal price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| / -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| /
Normal Brand Trunks
Crane's Country StoreLow stockWe know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| / -
Original price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00| /
Flannel Lined Twill Shirt Jacket Unisex Khaki
Crane's Country StoreLow stockFlannel Lined Twill Shirt Jacket Your favorite jacket is back again for its third season in colors you've loved (and some new ones, too). It's fu...
View full detailsOriginal price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00| /