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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $75.00 - Original price $75.00
    Original price
    $75.00
    $75.00 - $75.00
    Current price $75.00

    Normal Brand Puremeso Joggers

    Crane's Country Store
    Low stock

    Crafted from our signature custom and best selling blend of cotton, poly, and spandex fabric, these joggers offer the ideal combination of softness...

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    Original price $75.00 - Original price $75.00
    Original price
    $75.00
    $75.00 - $75.00
    Current price $75.00
  • Original price $48.00
    Original price $48.00 - Original price $48.00
    Original price $48.00
    Current price $36.00
    $36.00 - $36.00
    Current price $36.00

    Normal Brand Slub Henley

    Crane's Country Store
    Low stock

    Meet your new favorite henley Ñ brand new, but as soft and perfect as your favorite old tee. We built the Slub Henley with a perfect athletic fit, ...

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    Original price $48.00
    Original price $48.00 - Original price $48.00
    Original price $48.00
    Current price $36.00
    $36.00 - $36.00
    Current price $36.00
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  • Original price $47.00 - Original price $47.00
    Original price
    $47.00
    $47.00 - $47.00
    Current price $47.00

    Normal Brand Slub Puremeso SS Henley

    Crane's Country Store
    Low stock

    When we started this company out of our parents' basement we had four shirts - three of them weren't great, but one of them was Puremeso. Every nig...

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    Original price $47.00 - Original price $47.00
    Original price
    $47.00
    $47.00 - $47.00
    Current price $47.00
  • Original price $38.00
    Original price $38.00 - Original price $38.00
    Original price $38.00
    Current price $32.00
    $32.00 - $32.00
    Current price $32.00

    Normal Brand RTM Trademark Tee

    Crane's Country Store
    Low stock

    We washed this t-shirt with our special fabric softener for unbeatable softness. Cut with a classic crew and loved by everyone who gets their hands...

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    Original price $38.00
    Original price $38.00 - Original price $38.00
    Original price $38.00
    Current price $32.00
    $32.00 - $32.00
    Current price $32.00
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  • Original price $38.00
    Original price $38.00 - Original price $38.00
    Original price $38.00
    Current price $34.00
    $34.00 - $34.00
    Current price $34.00

    Normal Brand City Lights Honky Tonk Shirt

    Crane's Country Store
    Low stock

    Inspired by the city lights of Nashville and Kansas City, the City Lights t-shirt is made of a cotton polyester blend that’s buttery soft and perfe...

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    Original price $38.00
    Original price $38.00 - Original price $38.00
    Original price $38.00
    Current price $34.00
    $34.00 - $34.00
    Current price $34.00
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  • Original price $38.00
    Original price $38.00 - Original price $38.00
    Original price $38.00
    Current price $32.00
    $32.00 - $32.00
    Current price $32.00

    Normal Brand Mountain Bear Shirt

    Crane's Country Store
    Low stock

    This is the shirt that you're never going to want to give up on laundry day. Washed with our special fabric softener for unbeatable softness, this ...

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    Original price $38.00
    Original price $38.00 - Original price $38.00
    Original price $38.00
    Current price $32.00
    $32.00 - $32.00
    Current price $32.00
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  • Original price $47.00 - Original price $47.00
    Original price
    $47.00
    $47.00 - $47.00
    Current price $47.00

    Normal Brand SS Puremeso Henley

    Crane's Country Store
    Low stock

    Long Sleeve Tee comes in a neutral stone color with subtle branding making it the perfect henley for this fall. Easy to pair and can be worn under ...

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    Original price $47.00 - Original price $47.00
    Original price
    $47.00
    $47.00 - $47.00
    Current price $47.00
  • Original price $215.00
    Original price $215.00 - Original price $215.00
    Original price $215.00
    Current price $144.00
    $144.00 - $144.00
    Current price $144.00

    Normal Brand Lambswool Blazer

    Crane's Country Store
    Low stock

    This isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...

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    Original price $215.00
    Original price $215.00 - Original price $215.00
    Original price $215.00
    Current price $144.00
    $144.00 - $144.00
    Current price $144.00
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  • Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00

    Normal Brand Roll Hem Button Pullover

    Crane's Country Store
    Low stock

    This soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...

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    Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00
  • Original price $65.00 - Original price $65.00
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    $65.00
    $65.00 - $65.00
    Current price $65.00

    The Normal Brand Men's Active Puremeso Print Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved bu...

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    Original price $65.00 - Original price $65.00
    Original price
    $65.00
    $65.00 - $65.00
    Current price $65.00
  • Original price $58.00
    Original price $58.00 - Original price $58.00
    Original price $58.00
    Current price $44.00
    $44.00 - $44.00
    Current price $44.00

    The Normal Brand Men's Slub Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...

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    Original price $58.00
    Original price $58.00 - Original price $58.00
    Original price $58.00
    Current price $44.00
    $44.00 - $44.00
    Current price $44.00
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  • Original price $88.00
    Original price $88.00 - Original price $88.00
    Original price $88.00
    Current price $74.00
    $74.00 - $74.00
    Current price $74.00

    The Normal Brand Men's Towel Terry Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...

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    Original price $88.00
    Original price $88.00 - Original price $88.00
    Original price $88.00
    Current price $74.00
    $74.00 - $74.00
    Current price $74.00
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  • Original price $62.00 - Original price $62.00
    Original price
    $62.00
    $62.00 - $62.00
    Current price $62.00

    The Normal Brand Active Puremeso Tipped Polo

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit c...

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    Original price $62.00 - Original price $62.00
    Original price
    $62.00
    $62.00 - $62.00
    Current price $62.00
  • Original price $52.00
    Original price $52.00 - Original price $52.00
    Original price $52.00
    Current price $39.00
    $39.00 - $39.00
    Current price $39.00

    The Normal Brand Active Puremeso Weekend Henley

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Weekend Henley Available in four colors Jersey cotton fabric Stretchy athletic fit Short sleeve Bear embroidery En...

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    Original price $52.00
    Original price $52.00 - Original price $52.00
    Original price $52.00
    Current price $39.00
    $39.00 - $39.00
    Current price $39.00
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  • Original price $198.00 - Original price $198.00
    Original price
    $198.00
    $198.00 - $198.00
    Current price $198.00

    Normal Brand Cord Field Coat

    Crane's Country Store
    Low stock

    Cord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...

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    Original price $198.00 - Original price $198.00
    Original price
    $198.00
    $198.00 - $198.00
    Current price $198.00
  • Original price $158.00 - Original price $158.00
    Original price
    $158.00
    $158.00 - $158.00
    Current price $158.00

    Normal Brand Quilted Sherpa Lined Shacket

    Crane's Country Store
    Low stock

    Quilted Sherpa Lined ShacketWe wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easi...

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    Original price $158.00 - Original price $158.00
    Original price
    $158.00
    $158.00 - $158.00
    Current price $158.00
  • Original price $198.00
    Original price $198.00 - Original price $198.00
    Original price $198.00
    Current price $158.00
    $158.00 - $158.00
    Current price $158.00

    Normal Brand Bonded Shell Jacket

    Crane's Country Store
    Low stock

    Bonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...

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    Original price $198.00
    Original price $198.00 - Original price $198.00
    Original price $198.00
    Current price $158.00
    $158.00 - $158.00
    Current price $158.00
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  • Original price $198.00 - Original price $198.00
    Original price
    $198.00
    $198.00 - $198.00
    Current price $198.00

    Normal Brand Sherpa Trim Flight Jacket

    Crane's Country Store
    Low stock

    Sherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...

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    Original price $198.00 - Original price $198.00
    Original price
    $198.00
    $198.00 - $198.00
    Current price $198.00
  • Original price $178.00 - Original price $178.00
    Original price
    $178.00
    $178.00 - $178.00
    Current price $178.00

    Normal Brand Tailored Terry Blazer

    Crane's Country Store
    Low stock

    Tailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...

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    Original price $178.00 - Original price $178.00
    Original price
    $178.00
    $178.00 - $178.00
    Current price $178.00
  • Original price $68.00 - Original price $68.00
    Original price
    $68.00
    $68.00 - $68.00
    Current price $68.00

    Normal Brand Trunks

    Crane's Country Store
    Low stock

    We know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...

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    Original price $68.00 - Original price $68.00
    Original price
    $68.00
    $68.00 - $68.00
    Current price $68.00
  • Original price $165.00 - Original price $165.00
    Original price
    $165.00
    $165.00 - $165.00
    Current price $165.00

    Flannel Lined Twill Shirt Jacket Unisex Khaki

    Crane's Country Store
    Low stock

    Flannel Lined Twill Shirt Jacket Your favorite jacket is back again for its third season in colors you've loved (and some new ones, too). It's fu...

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    Original price $165.00 - Original price $165.00
    Original price
    $165.00
    $165.00 - $165.00
    Current price $165.00