The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00| /
Normal Brand Balboa City Peacoat
Crane's Country StoreLow stockThe Balboa City Peacoat is rugged, thick, and well-made, with a tailored fit that looks polished enough to wear to work. But don’t let its modern l...
View full detailsOriginal price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00| / -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| /
Normal Brand Women's Apres Chevron Sweater
Crane's Country StoreLow stockThe novelty knit chevron pattern and tonal 'V' stripes bring a pop of color to this piece, while the dolman sleeves ensure an easy and comfortable ...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Women's Olivia Pointelle Sweater
Crane's Country StoreLow stockThis classic-fit sweater features a feminine and soft novelty knit pattern that showcases intricate detail throughout. Whether worn alone or layere...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| /
Normal Brand Women's Lola Quarter Zip Sweater
Crane's Country StoreLow stockThe Normal Brand Women’s Lola Quarter Zip sweater is a blend of sophistication and comfort. This women’s quarter zip pullover features an elevated ...
View full detailsOriginal price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| / -
Original price $188.00Original price $188.00 - Original price $188.00Original price $188.00Current price $139.95$139.95 - $139.95Current price $139.95| /
The Normal Brand Women's Carmy Heritage Cardigan - Spring Closeout Sale!
Crane's Country StoreLow stockCarmy Heritage Cardigan - Closeout pricing The Carmy Heritage Cardigan is the sweater that feels like it was homemade, with varying knit textures,...
View full detailsOriginal price $188.00Original price $188.00 - Original price $188.00Original price $188.00Current price $139.95$139.95 - $139.95Current price $139.95| /Save 26% Save % -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Elena Crewneck Sweater
Crane's Country StoreLow stockButtery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 57% Save % -
Original price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $88.00$88.00 - $88.00Current price $88.00| /
Normal Brand Mountain Overshirt
Crane's Country StoreLow stockThis incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...
View full detailsOriginal price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $88.00$88.00 - $88.00Current price $88.00| /Save 31% Save % -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $89.00$89.00 - $89.00Current price $89.00| /
Normal Brand Tentoma Western Shirt
Crane's Country StoreLow stockTimelessly rugged, with just enough stretch to take this shirt from a dinner date to some outdoor chores, the Tentoma Western Shirt is the essentia...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $89.00$89.00 - $89.00Current price $89.00| /Save 25% Save % -
Original price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| /
Normal Brand Women's Apres Knit Hoodie
Crane's Country StoreLow stockDesigned to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...
View full detailsOriginal price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| / -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| /
Normal Brand Jimmy Sweater Hoodie
Crane's Country StoreLow stockThe perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| / -
Original price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $89.00$89.00 - $89.00Current price $89.00| /
Normal Brand Women's Elsie Fisherman Cardigan - Spring Closeout Sale!
Crane's Country StoreLow stockNormal Brand Women's Elsie Fisherman Cardigan - Closeout Pricing!! Meet our feminine take on the classic fisherman’s sweater. The Elsie Fisherman c...
View full detailsOriginal price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $89.00$89.00 - $89.00Current price $89.00| /Save 36% Save % -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $64.00$64.00 - $64.00Current price $64.00| /
Normal Brand Women's Oslo Fair Isle Sweater - Spring Closeout Sale!
Crane's Country StoreLow stockOslo Fair Isle Sweater - Closeout Pricing!! The custom designed print on this seven guage cotton knit will give your fall wardrobe the pop it nee...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $64.00$64.00 - $64.00Current price $64.00| /Save 35% Save % -
Original price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $64.80$64.80 - $64.80Current price $64.80| /
Normal Brand Women's Cortina Jacquard Sweater - Spring Closeout Sale!
Crane's Country StoreLow stockThe Cortina Sweater is perfectly layerable with a relaxed fit. Thick and warm, but not too bulky, it has a cozy soft and silky soft texture that wi...
View full detailsOriginal price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $64.80$64.80 - $64.80Current price $64.80| /Save 10% Save % -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
Normal Brand Puremeso Weekend Quarter
Crane's Country StoreLow stockThe Weekend Quarter Zip is a soft, stretchy, and lightweight quarter zip pullover jacket that was made for that cool transition into fall. Puremeso...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| /
The Normal Brand Active Puremeso V Neck T Shirt
Crane's Country StoreLow stockThe Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear em...
View full detailsOriginal price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Textured Knit Shirt
Crane's Country StoreLow stockFeels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured K...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $148.00 - Original price $148.00Original price$148.00$148.00 - $148.00Current price $148.00| /
Normal Brand Sea Wool Nep Hoodie
Crane's Country StoreLow stockCool meets cozy in this breathably warm rendition of the classic hoodie. With an oversized hood and a ribbed body, the Nep Hoodie is sharp enough t...
View full detailsOriginal price $148.00 - Original price $148.00Original price$148.00$148.00 - $148.00Current price $148.00| / -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| /
Normal Brand Sea Wool Nep Turtleneck
Crane's Country StoreLow stockThis is the essential turtleneck. Ribbed mid-weight seawool hugs you in all the right places with soft, smooth, stretchy wool that’s insulative wit...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| / -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $67.00$67.00 - $67.00Current price $67.00| /
Normal Brand Fairweather Shawl Collar Sweatshirt
Crane's Country StoreLow stockMeet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $67.00$67.00 - $67.00Current price $67.00| /Save 32% Save % -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $62.00$62.00 - $62.00Current price $62.00| /
Normal Brand Puremeso Acid Wash Button Up
Crane's Country StoreLow stockMeet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $62.00$62.00 - $62.00Current price $62.00| /Save 37% Save % -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Roll Hem Button Pullover
Crane's Country StoreLow stockThis soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $99.00$99.00 - $99.00Current price $99.00| /
Normal Brand Women's Mountain Overshirt
Crane's Country StoreLow stockThis incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $99.00$99.00 - $99.00Current price $99.00| /Save 16% Save % -
Original price $126.00 - Original price $126.00Original price$126.00$126.00 - $126.00Current price $126.00| /
Normal Brand Women's Athena Column Dress
Crane's Country StoreLow stockThis fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...
View full detailsOriginal price $126.00 - Original price $126.00Original price$126.00$126.00 - $126.00Current price $126.00| / -
Original price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $109.00$109.00 - $109.00Current price $109.00| /
Normal Brand Women's Wendy Polo Sweater
Crane's Country StoreLow stockThis sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...
View full detailsOriginal price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $109.00$109.00 - $109.00Current price $109.00| /Save 15% Save %