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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $78.00 - Original price $78.00
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    The Normal Brand Sierra Open Knit Button Down

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front closu...

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    Original price $78.00 - Original price $78.00
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  • Original price $98.00 - Original price $98.00
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    Current price $98.00

    The Normal Brand Sierra Hoodie

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Hoodie Available in Ivory Relaxed, boxy fit Open-knit crochet Kangaroo pocket Drawstring closure Ribbed hem and cuffs Fabri...

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    Original price $98.00 - Original price $98.00
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  • Original price $82.00 - Original price $82.00
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    Current price $82.00

    The Normal Brand Sonoran Slub Square Neck Tank

    Crane's Country Store
    Low stock

    The Normal Brand Sonoran Slub Square Neck Tank Available in Cayenne Floral Print Hits at natural waist Smocked back Textured, lightweight fabric wi...

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    Original price $82.00 - Original price $82.00
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  • Original price $130.00 - Original price $130.00
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    The Normal Brand Tailored Terry Trucker

    Crane's Country Store
    Low stock

    The Normal Brand Tailored Terry Trucker Cut/fit detail Fabric feel Closures Stitching/durability Pockets and finer details Fabric 77% cotton 18% ra...

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    Original price $130.00 - Original price $130.00
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  • Original price $98.00 - Original price $98.00
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    Current price $98.00

    The Normal Brand Sonoran Slub Paperbag Short

    Crane's Country Store
    Low stock

    The Normal Brand Sonoran Slub Paperbag Short Available in Cayenne Floral Print Natural rise with a relaxed fit Elastic paper bag waistband Drawstri...

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    Original price $98.00 - Original price $98.00
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  • Original price $88.00 - Original price $88.00
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    Normal Brand Women's Malakos Knit Cardigan

    Crane's Country Store
    Low stock

    Malakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...

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    Original price $88.00 - Original price $88.00
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  • Original price $44.00 - Original price $44.00
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    Normal Brand Women's Malakos Knit Cropped Tank

    Crane's Country Store
    Low stock

    Malakos Knit Cropped Tank Scooped neckline and back Ribbed hem and binding Branded metal bar at back Satin labels for comfort Fabric 95% rayon 5% s...

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    Original price $44.00 - Original price $44.00
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  • Original price $78.00 - Original price $78.00
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    Normal Brand Women's Malakos Knit Jogger

    Crane's Country Store
    Low stock

    Malakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...

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    Original price $78.00 - Original price $78.00
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  • Original price $0.00 - Original price $0.00
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    $198.00
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    Current price $198.00

    Normal Brand Women's Denim Moto Jacket - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Denim Moto Jacket - Closeout pricing! A cozy take on an edgy classic, the sherpa-lined Denim Moto Jacket is warm and soft, with a relaxed fit and a...

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    $198.00
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  • Original price $98.00 - Original price $98.00
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    The Normal Brand Women's Cinch Legging

    Crane's Country Store
    Out of stock

    Cinch LeggingThe Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feeling ...

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    Original price $98.00 - Original price $98.00
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  • Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $83.00
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    Current price $83.00

    Normal Brand Women's Vail Knit Winter Sweater - Spring Closeout Sale!

    Crane's Country Store
    Out of stock

    Normal Brand Women's Vail Knit Winter Sweater - Closeout Pricing!! The Vail Knit Winter Sweater is soft, heavy, and perfectly warm for blustery day...

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    Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $83.00
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  • Original price $52.00 - Original price $52.00
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    Normal Brand Women's Sydney Cropped Tank

    Crane's Country Store
    Low stock

    Sydney Cropped TankA sweater set in summer is something we all need. This tank is cropped and offered in pop colors to complete your summer vibes. ...

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    Original price $52.00 - Original price $52.00
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  • Original price $66.00 - Original price $66.00
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    Normal Brand Women's Kalo Open Back Tank

    Crane's Country Store
    Low stock

    This high neck tank top is constructed with an open cross back detail for the ultimate summer top.

    Original price $66.00 - Original price $66.00
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  • Original price $142.00
    Original price $142.00 - Original price $142.00
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    Current price $99.00
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    Normal Brand Women's Cable Sweater Dress

    Crane's Country Store
    Out of stock

    Cable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...

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    Original price $142.00
    Original price $142.00 - Original price $142.00
    Original price $142.00
    Current price $99.00
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    Current price $99.00
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  • Original price $118.00 - Original price $118.00
    Original price $118.00
    $118.00
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    Normal Brand Women's Military Overshirt

    Crane's Country Store
    Out of stock

    From the Normal Brand – this clean, elevated layering piece, features classic military styling with shoulder epaulets, sleeve tab to hold sleeves r...

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    Original price $118.00 - Original price $118.00
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  • Original price $82.00 - Original price $82.00
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    The Normal Brand Women's Classic Terry Looped Sweatpant

    Crane's Country Store
    Low stock

    Classic Terry Looped SweatpantElevated basics, featuring panel details that use the loop side of fabric running down the side of the leg, This styl...

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    Original price $82.00 - Original price $82.00
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  • Original price $108.00
    Original price $108.00 - Original price $108.00
    Original price $108.00
    Current price $50.00
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    Normal Brand Women's Monterosa Turtleneck Sweater - Spring Closeout Sale!

    Crane's Country Store
    Out of stock

    Soft, cozy, and breathable, this is the chunky turtleneck sweater that’s breathable enough to wear all day. Oversized and perfect with a pair of je...

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    Original price $108.00
    Original price $108.00 - Original price $108.00
    Original price $108.00
    Current price $50.00
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  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $68.00
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    Normal Brand Women's Sitka Jacquard Sweater - Spring Closeout Sale!

    Crane's Country Store
    Out of stock

    SITKA JACQUARD SWEATER  Women's - Closeout Pricing! Nothing says Fall quite like cozy sweaters in the perfect autumnal pattern. Inspired by our fav...

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    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $68.00
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    Current price $68.00
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  • Original price $92.00 - Original price $92.00
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    Normal Brand Women's Puremeso Weekender Dress

    Crane's Country Store
    Out of stock

    We wanted to see how far we could spread the love of comfort that is Puremeso and discovered that it actually makes just about the most comfortable...

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    Original price $92.00 - Original price $92.00
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  • Original price $68.00 - Original price $68.00
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    Normal Brand Women's Puremeso LS Henley

    Crane's Country Store
    Low stock

    This essential henley is buttery soft, with a smooth finish, and plenty of stretch. Its slim fit makes it a great base layer, with plenty of button...

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    Original price $68.00 - Original price $68.00
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    Current price $68.00
  • Original price $78.00 - Original price $78.00
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    Current price $78.00

    The Normal Brand Women's Active Puremeso T-Shirt Dress

    Crane's Country Store
    Low stock

    Active Puremeso T-Shirt DressA TNB favorite: Casual, cute, and Puremeso level comfort. Dress it up or down - this t-shirt dress knows no bounds. Wh...

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    Original price $78.00 - Original price $78.00
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    $78.00
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    Current price $78.00