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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $215.00
    Original price $215.00 - Original price $215.00
    Original price $215.00
    Current price $144.00
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    Current price $144.00

    Normal Brand Lambswool Blazer

    Crane's Country Store
    Out of stock

    This isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...

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    Original price $215.00
    Original price $215.00 - Original price $215.00
    Original price $215.00
    Current price $144.00
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    Current price $144.00
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  • Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00

    Normal Brand Roll Hem Button Pullover

    Crane's Country Store
    Out of stock

    This soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...

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    Original price $98.00 - Original price $98.00
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    Current price $98.00
  • Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $99.00
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    Current price $99.00

    Normal Brand Women's Mountain Overshirt

    Crane's Country Store
    Out of stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

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    Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $99.00
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    Current price $99.00
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  • Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00

    Normal Brand Women's Collins Knit Mockneck

    Crane's Country Store
    Out of stock

    Crafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...

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    Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00
  • Original price $96.00
    Original price $96.00 - Original price $96.00
    Original price $96.00
    Current price $62.00
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    Current price $62.00

    Normal Brand Women's Honeycomb Waffle Overshirt

    Crane's Country Store
    Out of stock

    With an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...

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    Original price $96.00
    Original price $96.00 - Original price $96.00
    Original price $96.00
    Current price $62.00
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    Current price $62.00
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  • Original price $65.00 - Original price $65.00
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    $65.00
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    Current price $65.00

    The Normal Brand Men's Active Puremeso Print Polo

    Crane's Country Store
    Out of stock

    The Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved bu...

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    Original price $65.00 - Original price $65.00
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    $65.00
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    Current price $65.00
  • Original price $58.00
    Original price $58.00 - Original price $58.00
    Original price $58.00
    Current price $44.00
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    Current price $44.00

    The Normal Brand Men's Slub Polo

    Crane's Country Store
    Out of stock

    The Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...

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    Original price $58.00
    Original price $58.00 - Original price $58.00
    Original price $58.00
    Current price $44.00
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    Current price $44.00
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  • Original price $88.00
    Original price $88.00 - Original price $88.00
    Original price $88.00
    Current price $74.00
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    Current price $74.00

    The Normal Brand Men's Towel Terry Polo

    Crane's Country Store
    Out of stock

    The Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...

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    Original price $88.00
    Original price $88.00 - Original price $88.00
    Original price $88.00
    Current price $74.00
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    Current price $74.00
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  • Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00

    The Normal Brand Logo Leggings

    Crane's Country Store
    Out of stock

    The Normal Brand Logo Leggings Available in black High-waisted full length legging Compression fit Wide branded waistband Bear logo on back left ca...

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    Original price $98.00 - Original price $98.00
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    Current price $98.00
  • Original price $92.00 - Original price $92.00
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    $92.00
    $92.00 - $92.00
    Current price $92.00

    The Normal Brand Kalo Shortalls

    Crane's Country Store
    Out of stock

    Playful meets modern minimalism in these light-as-air Kalo Shortalls. We designed these short overalls to bring a feminine touch to a historically ...

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    Original price $92.00 - Original price $92.00
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    $92.00
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    Current price $92.00
  • Original price $88.00 - Original price $88.00
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    $88.00
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    Current price $88.00

    Normal Brand Women's Malakos Knit Cardigan

    Crane's Country Store
    Out of stock

    Malakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...

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    Original price $88.00 - Original price $88.00
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    Current price $88.00
  • Original price $44.00 - Original price $44.00
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    Current price $44.00

    Normal Brand Women's Malakos Knit Cropped Tank

    Crane's Country Store
    Out of stock

    Malakos Knit Cropped Tank Scooped neckline and back Ribbed hem and binding Branded metal bar at back Satin labels for comfort Fabric 95% rayon 5% s...

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    Original price $44.00 - Original price $44.00
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  • Original price $78.00 - Original price $78.00
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    Current price $78.00

    Normal Brand Women's Malakos Knit Jogger

    Crane's Country Store
    Out of stock

    Malakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...

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    Original price $78.00 - Original price $78.00
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    Current price $78.00
  • Original price $198.00 - Original price $198.00
    Original price
    $198.00
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    Current price $198.00

    Normal Brand Cord Field Coat

    Crane's Country Store
    Out of stock

    Cord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...

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    Original price $198.00 - Original price $198.00
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    Current price $198.00
  • Original price $158.00 - Original price $158.00
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    $158.00
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    Current price $158.00

    Normal Brand Quilted Sherpa Lined Shacket

    Crane's Country Store
    Out of stock

    Quilted Sherpa Lined ShacketWe wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easi...

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    Original price $158.00 - Original price $158.00
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    $158.00
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    Current price $158.00
  • Original price $198.00
    Original price $198.00 - Original price $198.00
    Original price $198.00
    Current price $158.00
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    Current price $158.00

    Normal Brand Bonded Shell Jacket

    Crane's Country Store
    Out of stock

    Bonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...

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    Original price $198.00
    Original price $198.00 - Original price $198.00
    Original price $198.00
    Current price $158.00
    $158.00 - $158.00
    Current price $158.00
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  • Original price $198.00 - Original price $198.00
    Original price
    $198.00
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    Current price $198.00

    Normal Brand Sherpa Trim Flight Jacket

    Crane's Country Store
    Out of stock

    Sherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...

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    Original price $198.00 - Original price $198.00
    Original price
    $198.00
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    Current price $198.00
  • Original price $0.00 - Original price $0.00
    Original price $0.00
    $198.00
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    Current price $198.00

    Normal Brand Women's Denim Moto Jacket - Spring Closeout Sale!

    Crane's Country Store
    Out of stock

    Denim Moto Jacket - Closeout pricing! A cozy take on an edgy classic, the sherpa-lined Denim Moto Jacket is warm and soft, with a relaxed fit and a...

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    Original price $0.00 - Original price $0.00
    Original price $0.00
    $198.00
    $198.00 - $198.00
    Current price $198.00
  • Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00

    The Normal Brand Women's Cinch Legging

    Crane's Country Store
    Out of stock

    Cinch LeggingThe Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feeling ...

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    Original price $98.00 - Original price $98.00
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    $98.00
    $98.00 - $98.00
    Current price $98.00
  • Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $83.00
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    Current price $83.00

    Normal Brand Women's Vail Knit Winter Sweater - Spring Closeout Sale!

    Crane's Country Store
    Out of stock

    Normal Brand Women's Vail Knit Winter Sweater - Closeout Pricing!! The Vail Knit Winter Sweater is soft, heavy, and perfectly warm for blustery day...

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    Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $83.00
    $83.00 - $83.00
    Current price $83.00
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  • Original price $178.00 - Original price $178.00
    Original price
    $178.00
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    Current price $178.00

    Normal Brand Tailored Terry Blazer

    Crane's Country Store
    Out of stock

    Tailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...

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    Original price $178.00 - Original price $178.00
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    Current price $178.00
  • Original price $96.00 - Original price $96.00
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    $96.00
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    Current price $96.00

    Normal Brand Women's Hi-Rise Ankle Skimmer

    Crane's Country Store
    Out of stock

    Hi-Rise Ankle SkimmerSay hello to our new denim. These hi-rise rigid denim jeans are fitted through the waist and hip with a straight silhouette th...

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    Original price $96.00 - Original price $96.00
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    $96.00
    $96.00 - $96.00
    Current price $96.00
  • Original price $142.00
    Original price $142.00 - Original price $142.00
    Original price $142.00
    Current price $99.00
    $99.00 - $99.00
    Current price $99.00

    Normal Brand Women's Cable Sweater Dress

    Crane's Country Store
    Out of stock

    Cable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...

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    Original price $142.00
    Original price $142.00 - Original price $142.00
    Original price $142.00
    Current price $99.00
    $99.00 - $99.00
    Current price $99.00
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  • Original price $92.00
    Original price $92.00 - Original price $92.00
    Original price $92.00
    Current price $50.00
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    Current price $50.00

    Normal Brand Women's Teddy Vest

    Crane's Country Store
    Out of stock

    WOMENS TEDDY VEST Channel major snow bunny cozy vibes in our ultra soft rendition of teddy sherpa fabric, fashioned into a zip up vest. This vest f...

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    Original price $92.00
    Original price $92.00 - Original price $92.00
    Original price $92.00
    Current price $50.00
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    Current price $50.00
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