The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $215.00Original price $215.00 - Original price $215.00Original price $215.00Current price $144.00$144.00 - $144.00Current price $144.00| /
Normal Brand Lambswool Blazer
Crane's Country StoreOut of stockThis isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...
View full detailsOriginal price $215.00Original price $215.00 - Original price $215.00Original price $215.00Current price $144.00$144.00 - $144.00Current price $144.00| /Save 33% Save % -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Roll Hem Button Pullover
Crane's Country StoreOut of stockThis soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $99.00$99.00 - $99.00Current price $99.00| /
Normal Brand Women's Mountain Overshirt
Crane's Country StoreOut of stockThis incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $99.00$99.00 - $99.00Current price $99.00| /Save 16% Save % -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Women's Collins Knit Mockneck
Crane's Country StoreOut of stockCrafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $62.00$62.00 - $62.00Current price $62.00| /
Normal Brand Women's Honeycomb Waffle Overshirt
Crane's Country StoreOut of stockWith an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...
View full detailsOriginal price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $62.00$62.00 - $62.00Current price $62.00| /Save 35% Save % -
Original price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00| /
The Normal Brand Men's Active Puremeso Print Polo
Crane's Country StoreOut of stockThe Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved bu...
View full detailsOriginal price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00| / -
Original price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $44.00$44.00 - $44.00Current price $44.00| /
The Normal Brand Men's Slub Polo
Crane's Country StoreOut of stockThe Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...
View full detailsOriginal price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $44.00$44.00 - $44.00Current price $44.00| /Save 24% Save % -
Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $74.00$74.00 - $74.00Current price $74.00| /
The Normal Brand Men's Towel Terry Polo
Crane's Country StoreOut of stockThe Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $74.00$74.00 - $74.00Current price $74.00| /Save 16% Save % -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
The Normal Brand Logo Leggings
Crane's Country StoreOut of stockThe Normal Brand Logo Leggings Available in black High-waisted full length legging Compression fit Wide branded waistband Bear logo on back left ca...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00| /
The Normal Brand Kalo Shortalls
Crane's Country StoreOut of stockPlayful meets modern minimalism in these light-as-air Kalo Shortalls. We designed these short overalls to bring a feminine touch to a historically ...
View full detailsOriginal price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00| / -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| /
Normal Brand Women's Malakos Knit Cardigan
Crane's Country StoreOut of stockMalakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| / -
Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| /
Normal Brand Women's Malakos Knit Cropped Tank
Crane's Country StoreOut of stockMalakos Knit Cropped Tank Scooped neckline and back Ribbed hem and binding Branded metal bar at back Satin labels for comfort Fabric 95% rayon 5% s...
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| / -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
Normal Brand Women's Malakos Knit Jogger
Crane's Country StoreOut of stockMalakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| /
Normal Brand Cord Field Coat
Crane's Country StoreOut of stockCord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| / -
Original price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00| /
Normal Brand Quilted Sherpa Lined Shacket
Crane's Country StoreOut of stockQuilted Sherpa Lined ShacketWe wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easi...
View full detailsOriginal price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00| / -
Original price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00| /
Normal Brand Bonded Shell Jacket
Crane's Country StoreOut of stockBonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...
View full detailsOriginal price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00| /Save 20% Save % -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| /
Normal Brand Sherpa Trim Flight Jacket
Crane's Country StoreOut of stockSherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| / -
Original price $0.00 - Original price $0.00Original price $0.00$198.00$198.00 - $198.00Current price $198.00| /
Normal Brand Women's Denim Moto Jacket - Spring Closeout Sale!
Crane's Country StoreOut of stockDenim Moto Jacket - Closeout pricing! A cozy take on an edgy classic, the sherpa-lined Denim Moto Jacket is warm and soft, with a relaxed fit and a...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$198.00$198.00 - $198.00Current price $198.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
The Normal Brand Women's Cinch Legging
Crane's Country StoreOut of stockCinch LeggingThe Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feeling ...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $83.00$83.00 - $83.00Current price $83.00| /
Normal Brand Women's Vail Knit Winter Sweater - Spring Closeout Sale!
Crane's Country StoreOut of stockNormal Brand Women's Vail Knit Winter Sweater - Closeout Pricing!! The Vail Knit Winter Sweater is soft, heavy, and perfectly warm for blustery day...
View full detailsOriginal price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $83.00$83.00 - $83.00Current price $83.00| /Save 40% Save % -
Original price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| /
Normal Brand Tailored Terry Blazer
Crane's Country StoreOut of stockTailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...
View full detailsOriginal price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| / -
Original price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00| /
Normal Brand Women's Hi-Rise Ankle Skimmer
Crane's Country StoreOut of stockHi-Rise Ankle SkimmerSay hello to our new denim. These hi-rise rigid denim jeans are fitted through the waist and hip with a straight silhouette th...
View full detailsOriginal price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00| / -
Original price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $99.00$99.00 - $99.00Current price $99.00| /
Normal Brand Women's Cable Sweater Dress
Crane's Country StoreOut of stockCable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...
View full detailsOriginal price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $99.00$99.00 - $99.00Current price $99.00| /Save 30% Save % -
Original price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Teddy Vest
Crane's Country StoreOut of stockWOMENS TEDDY VEST Channel major snow bunny cozy vibes in our ultra soft rendition of teddy sherpa fabric, fashioned into a zip up vest. This vest f...
View full detailsOriginal price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 46% Save %