The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| /
Normal Topside Leather Backpack
Crane's Country StoreOut of stockAt Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...
View full detailsOriginal price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| /Sold out -
Original price $104.00 - Original price $104.00Original price$104.00$104.00 - $104.00Current price $104.00| /
Normal Brand Women's Cole Terry Varsity Crewneck
Crane's Country StoreOut of stockNormal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...
View full detailsOriginal price $104.00 - Original price $104.00Original price$104.00$104.00 - $104.00Current price $104.00| / -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| /
Normal Brand Women's Wanderlust Tank
Crane's Country StoreOut of stockNormal Brand Spring 2024! Crafted from a novelty knit texture for a unique look and feel, this tank combines the silkiness of viscose with the soft...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| / -
Original price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00| /
Normal Brand Active Puremeso Button Down Shirt
Crane's Country StoreOut of stockOriginal price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00| / -
Original price $259.00 - Original price $259.00Original price$259.00$259.00 - $259.00Current price $259.00| /
Normal Brand Peacoat
Crane's Country StoreOut of stockOriginal price $259.00 - Original price $259.00Original price$259.00$259.00 - $259.00Current price $259.00| / -
Original price $166.00 - Original price $166.00Original price$166.00$166.00 - $166.00Current price $166.00| /
Normal Brand Rodert Button Front Cardigan
Crane's Country StoreOut of stockOriginal price $166.00 - Original price $166.00Original price$166.00$166.00 - $166.00Current price $166.00| / -
Original price $85.00 - Original price $85.00Original price$85.00$85.00 - $85.00Current price $85.00| /
Normal Brand Puremeso Button Popover
Crane's Country StoreOut of stockSoftly structured and polished enough to wear to work - the Puremeso Button Popover is soft, gently structured, with a trim, tailored fit. This lig...
View full detailsOriginal price $85.00 - Original price $85.00Original price$85.00$85.00 - $85.00Current price $85.00| / -
Original price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00| /
Normal Brand Two Button Henley
Crane's Country StoreOut of stockWhen we started this company in our parents' basement, we did it with one shirt: the Puremeso Henley. This modern take on the classic henley is sof...
View full detailsOriginal price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00| / -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
Normal Brand Puremeso Weekend Quarter
Crane's Country StoreOut of stockThe Weekend Quarter Zip is a soft, stretchy, and lightweight quarter zip pullover jacket that was made for that cool transition into fall. Puremeso...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| /
The Normal Brand Active Puremeso V Neck T Shirt
Crane's Country StoreOut of stockThe Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear em...
View full detailsOriginal price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| / -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| /
Normal Brand Chenille Stripe Crew
Crane's Country StoreOut of stockButtery soft and oh-so-cozy, this sweater is great to wear on its own, or layered over your favorite Normal Brand button-up shirt. Perfect for thos...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Textured Knit Shirt
Crane's Country StoreOut of stockFeels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured K...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $148.00 - Original price $148.00Original price$148.00$148.00 - $148.00Current price $148.00| /
Normal Brand Sea Wool Nep Hoodie
Crane's Country StoreOut of stockCool meets cozy in this breathably warm rendition of the classic hoodie. With an oversized hood and a ribbed body, the Nep Hoodie is sharp enough t...
View full detailsOriginal price $148.00 - Original price $148.00Original price$148.00$148.00 - $148.00Current price $148.00| / -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| /
Normal Brand Sea Wool Nep Turtleneck
Crane's Country StoreOut of stockThis is the essential turtleneck. Ribbed mid-weight seawool hugs you in all the right places with soft, smooth, stretchy wool that’s insulative wit...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| / -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $67.00$67.00 - $67.00Current price $67.00| /
Normal Brand Fairweather Shawl Collar Sweatshirt
Crane's Country StoreOut of stockMeet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $67.00$67.00 - $67.00Current price $67.00| /Save 32% Save % -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $62.00$62.00 - $62.00Current price $62.00| /
Normal Brand Puremeso Acid Wash Button Up
Crane's Country StoreOut of stockMeet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $62.00$62.00 - $62.00Current price $62.00| /Save 37% Save % -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
Normal Brand Herringbone Textured Knit Jogger
Crane's Country StoreOut of stockOur Herringbone Textured Knit is a mid-weight 100% cotton fabric with a looped back. We made better joggers with a tapered fit, self-cuffs, and spe...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $75.00 - Original price $75.00Original price$75.00$75.00 - $75.00Current price $75.00| /
Normal Brand Puremeso Joggers
Crane's Country StoreOut of stockCrafted from our signature custom and best selling blend of cotton, poly, and spandex fabric, these joggers offer the ideal combination of softness...
View full detailsOriginal price $75.00 - Original price $75.00Original price$75.00$75.00 - $75.00Current price $75.00| / -
Original price $48.00Original price $48.00 - Original price $48.00Original price $48.00Current price $36.00$36.00 - $36.00Current price $36.00| /
Normal Brand Slub Henley
Crane's Country StoreOut of stockMeet your new favorite henley Ñ brand new, but as soft and perfect as your favorite old tee. We built the Slub Henley with a perfect athletic fit, ...
View full detailsOriginal price $48.00Original price $48.00 - Original price $48.00Original price $48.00Current price $36.00$36.00 - $36.00Current price $36.00| /Save 25% Save % -
Original price $47.00 - Original price $47.00Original price$47.00$47.00 - $47.00Current price $47.00| /
Normal Brand Slub Puremeso SS Henley
Crane's Country StoreOut of stockWhen we started this company out of our parents' basement we had four shirts - three of them weren't great, but one of them was Puremeso. Every nig...
View full detailsOriginal price $47.00 - Original price $47.00Original price$47.00$47.00 - $47.00Current price $47.00| / -
Original price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00| /
Normal Brand RTM Trademark Tee
Crane's Country StoreOut of stockWe washed this t-shirt with our special fabric softener for unbeatable softness. Cut with a classic crew and loved by everyone who gets their hands...
View full detailsOriginal price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00| /Save 16% Save % -
Original price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $34.00$34.00 - $34.00Current price $34.00| /
Normal Brand City Lights Honky Tonk Shirt
Crane's Country StoreOut of stockInspired by the city lights of Nashville and Kansas City, the City Lights t-shirt is made of a cotton polyester blend that’s buttery soft and perfe...
View full detailsOriginal price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $34.00$34.00 - $34.00Current price $34.00| /Save 11% Save % -
Original price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00| /
Normal Brand Mountain Bear Shirt
Crane's Country StoreOut of stockThis is the shirt that you're never going to want to give up on laundry day. Washed with our special fabric softener for unbeatable softness, this ...
View full detailsOriginal price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00| /Save 16% Save % -
Original price $47.00 - Original price $47.00Original price$47.00$47.00 - $47.00Current price $47.00| /
Normal Brand SS Puremeso Henley
Crane's Country StoreOut of stockLong Sleeve Tee comes in a neutral stone color with subtle branding making it the perfect henley for this fall. Easy to pair and can be worn under ...
View full detailsOriginal price $47.00 - Original price $47.00Original price$47.00$47.00 - $47.00Current price $47.00| /