The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $66.00$66.00 - $66.00Current price $66.00| /
Normal Brand Freshwater Short Sleeve Button Up Shirt
Crane's Country StoreLow stockFreshwater Short Sleeve Button Up ShirtThis popular style has the perfect look for a happy-hour-to-night-out transition. The substantial fabric has...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $66.00$66.00 - $66.00Current price $66.00| /Save 25% Save % -
Original price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00| /
Normal Brand Women's Two-Button Snap Tank
Crane's Country StoreOut of stockYour classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...
View full detailsOriginal price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00| /Sold out -
Original price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00| /
Normal Brand Active Puremeso Button Down Shirt
Crane's Country StoreLow stockOriginal price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00| / -
Original price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| /
The Normal Brand Active Puremeso V Neck T Shirt
Crane's Country StoreLow stockThe Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear em...
View full detailsOriginal price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| / -
Original price $48.00Original price $48.00 - Original price $48.00Original price $48.00Current price $36.00$36.00 - $36.00Current price $36.00| /
Normal Brand Slub Henley
Crane's Country StoreLow stockMeet your new favorite henley Ñ brand new, but as soft and perfect as your favorite old tee. We built the Slub Henley with a perfect athletic fit, ...
View full detailsOriginal price $48.00Original price $48.00 - Original price $48.00Original price $48.00Current price $36.00$36.00 - $36.00Current price $36.00| /Save 25% Save % -
Original price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00| /
Normal Brand RTM Trademark Tee
Crane's Country StoreLow stockWe washed this t-shirt with our special fabric softener for unbeatable softness. Cut with a classic crew and loved by everyone who gets their hands...
View full detailsOriginal price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00| /Save 16% Save % -
Original price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $62.00$62.00 - $62.00Current price $62.00| /
Normal Brand Women's Honeycomb Waffle Overshirt
Crane's Country StoreLow stockWith an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...
View full detailsOriginal price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $62.00$62.00 - $62.00Current price $62.00| /Save 35% Save % -
Original price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00| /
The Normal Brand Men's Active Puremeso Print Polo
Crane's Country StoreLow stockThe Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved bu...
View full detailsOriginal price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00| / -
Original price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $44.00$44.00 - $44.00Current price $44.00| /
The Normal Brand Men's Slub Polo
Crane's Country StoreLow stockThe Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...
View full detailsOriginal price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $44.00$44.00 - $44.00Current price $44.00| /Save 24% Save % -
Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $74.00$74.00 - $74.00Current price $74.00| /
The Normal Brand Men's Towel Terry Polo
Crane's Country StoreLow stockThe Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $74.00$74.00 - $74.00Current price $74.00| /Save 16% Save % -
Original price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00| /
The Normal Brand Marilyn Knit Tanktop
Crane's Country StoreLow stockThe Normal Brand Marilyn Knit Tanktop Hits at natural waist Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband Normal Brand metal...
View full detailsOriginal price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00| / -
Original price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00| /
The Normal Brand Active Puremeso Tipped Polo
Crane's Country StoreLow stockThe Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit c...
View full detailsOriginal price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00| / -
Original price $52.00Original price $52.00 - Original price $52.00Original price $52.00Current price $39.00$39.00 - $39.00Current price $39.00| /
The Normal Brand Active Puremeso Weekend Henley
Crane's Country StoreLow stockThe Normal Brand Active Puremeso Weekend Henley Available in four colors Jersey cotton fabric Stretchy athletic fit Short sleeve Bear embroidery En...
View full detailsOriginal price $52.00Original price $52.00 - Original price $52.00Original price $52.00Current price $39.00$39.00 - $39.00Current price $39.00| /Save 25% Save % -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
The Normal Brand Ezra Crepe Cropped Shirt
Crane's Country StoreLow stockThe Normal Brand Ezra Crepe Cropped Shirt Relaxed camp collar Cropped length Boxy fit Short, fitted sleeves Softened Ezra crepe crinkle fabric Pear...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00| /
The Normal Brand Ezra Crepe Camp Shirt
Crane's Country StoreLow stockThe Normal Brand Ezra Crepe Camp Shirt Available in Cliff Rose Print Cut/fit detail Softened Ezra crepe crinkle fabric Fabric 100% viscose
Original price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00| / -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| /
The Normal Brand Kalo Wrap Top
Crane's Country StoreLow stockThe Normal Brand Kalo Wrap Top Available in Ivory Hits at natural waist Cuffed sleeves Kalo puckered double cloth gauze Adjustable bottom band with...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| / -
Original price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00| /
The Normal Brand Freshwater Square Neck Tank
Crane's Country StoreLow stockThe Normal Brand Freshwater Square Neck Tank Available in Oasis Cayenne Hits at natural waist Smocked back Textured, lightweight fabric with voile ...
View full detailsOriginal price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00| / -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
The Normal Brand Sierra Open Knit Button Down
Crane's Country StoreLow stockThe Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front closu...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00| /
The Normal Brand Sonoran Slub Square Neck Tank
Crane's Country StoreLow stockThe Normal Brand Sonoran Slub Square Neck Tank Available in Cayenne Floral Print Hits at natural waist Smocked back Textured, lightweight fabric wi...
View full detailsOriginal price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00| / -
Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| /
Normal Brand Women's Malakos Knit Cropped Tank
Crane's Country StoreLow stockMalakos Knit Cropped Tank Scooped neckline and back Ribbed hem and binding Branded metal bar at back Satin labels for comfort Fabric 95% rayon 5% s...
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| / -
Original price $52.00 - Original price $52.00Original price$52.00$52.00 - $52.00Current price $52.00| /
Normal Brand Women's Sydney Cropped Tank
Crane's Country StoreLow stockSydney Cropped TankA sweater set in summer is something we all need. This tank is cropped and offered in pop colors to complete your summer vibes. ...
View full detailsOriginal price $52.00 - Original price $52.00Original price$52.00$52.00 - $52.00Current price $52.00| / -
Original price $118.00 - Original price $118.00Original price $118.00$118.00$118.00 - $118.00Current price $118.00| /
Normal Brand Women's Military Overshirt
Crane's Country StoreLow stockFrom the Normal Brand – this clean, elevated layering piece, features classic military styling with shoulder epaulets, sleeve tab to hold sleeves r...
View full detailsOriginal price $118.00 - Original price $118.00Original price $118.00$118.00$118.00 - $118.00Current price $118.00| / -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| /
Normal Brand Women's Puremeso LS Henley
Crane's Country StoreLow stockThis essential henley is buttery soft, with a smooth finish, and plenty of stretch. Its slim fit makes it a great base layer, with plenty of button...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| /